Lead Generation Specialist (B2C)

About the Role We are seeking a motivated Lead Generation Specialist (B2C) to identify, engage, and qualify potential customers for our products/services. In this role, you will play a key part in driving growth by generating high-quality leads through outbound and inbound channels and supporting the sales pipeline. Key Responsibilities Research and identify potential B2C customers through various channels (online platforms, databases, social media, etc.) Generate and qualify leads based on defined criteria Conduct initial outreach via phone, email, SMS, or social media messaging Maintain and update lead information in the CRM system Nurture leads and move them through the sales funnel Collaborate with sales and marketing teams to optimize lead quality and conversion Track and report on lead generation performance metrics Continuously test and improve outreach strategies and messaging Requirements 1–3 years of experience in lead generation, sales, telemarketing, or customer outreach (B2C preferred) Strong communication and interpersonal skills Comfortable with outbound calling and digital outreach Experience using CRM tools (e.g., Salesforce, HubSpot, or similar) Ability to work independently and meet targets Strong organizational and follow-up skills Basic understanding of sales funnels and customer journey Preferred Qualifications Experience in high-volume outreach environments Familiarity with social media prospecting (Facebook, Instagram, LinkedIn, etc.) Background in sales, marketing, or customer service Experience working with KPIs such as conversion rate, lead quality, and appointment setting What We Offer Competitive base pay + performance incentives/bonuses Training and development opportunities Growth potential within sales or marketing teams Flexible work arrangements (if applicable) Supportive and performance-driven team environment Success in This Role Looks Like Consistently generating qualified leads that convert into customers Meeting or exceeding monthly outreach and conversion targets Maintaining accurate and up-to-date CRM records Improving lead quality over time through smarter targeting and messaging