Lead Marketing Automation & Analytics Specialist

Location: Chicago, IL
Employment Type: Full-Time
Annual Compensation: $60,000 – 65,000

The compensation above is the estimated hiring range for this position. Final offers are determined based on a variety of factors, including skills, experience, qualifications, internal equity, and other job-related considerations.

To access a list of benefits for full-time jobs, please visit https://www.moodybible.org/careers/benefits/

Drive Digital Engagement That Advances a Meaningful Mission

Are you passionate about marketing automation, audience engagement, and turning data into actionable insights? Moody Bible Institute is seeking a Lead Marketing Automation & Analytics Specialist to lead multi-channel marketing initiatives that connect prospective students, alumni, donors, and ministry partners with our mission. In this role, you'll combine strategy, technology, and analytics to create impactful digital experiences that drive engagement, lead generation, fundraising, and audience growth.

About Us

Moody Bible Institute is a Christ-centered higher education and media ministry dedicated to equipping people with the truth of God's Word. Through trusted biblical teaching, media, and educational resources, Moody reaches audiences around the world with the gospel and seeks to make a lasting Kingdom impact.

The Opportunity

As the Lead Marketing Automation & Analytics Specialist, you will lead the development, execution, and optimization of email, SMS, and lifecycle marketing campaigns while overseeing reporting, analytics, and performance measurement. You'll collaborate with stakeholders across Education, Alumni Relations, and Donor Development to deliver targeted communications and data-driven marketing strategies that support organizational goals.

What You’ll Be Doing

Marketing Automation & Digital Communications

• Lead the planning, execution, testing, and optimization of email, SMS, landing page, and automated marketing campaigns.
• Manage audience segmentation, personalization strategies, campaign scheduling, and communication workflows.
• Ensure campaign quality through comprehensive testing and validation of content, data, links, tracking, and deliverability.
• Develop and optimize customer journeys that improve engagement, conversion, retention, and donor participation.
• Supervise and support marketing team members, including coaching, workload management, and professional development.

Analytics & Reporting

• Develop and maintain dashboards, reports, and performance metrics that measure campaign effectiveness and business outcomes.
• Analyze marketing and audience data to provide insights and recommendations that improve engagement and return on investment.
• Partner with stakeholders to define KPIs and reporting requirements aligned with strategic goals.
• Coordinate data and campaign activity across CRM, marketing automation, analytics, advertising, and web platforms.
• Stay current on emerging digital marketing technologies, trends, and best practices.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience leading or supervising team members.
• Three or more years of experience in email marketing, digital marketing, or marketing automation.
• Hands-on experience with Salesforce Marketing Cloud, including campaign development and management.
• Experience working with CRM platforms such as Salesforce.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, and marketing reporting tools.
• Experience building dashboards and translating data into actionable business insights.
• Proficiency with Microsoft Office applications, particularly Excel and PowerPoint.
• Strong project management, communication, and organizational skills.

Preferred Qualifications

• Salesforce Marketing Cloud certifications (Email Studio, Journey Builder, CloudPages).
• Salesforce Education Cloud certification.
• Experience with SMS marketing platforms such as Mogli.
• Experience with Power BI, Google Ads, Meta Ads, and website content management systems such as Optimizely or WordPress.
• Experience with lifecycle marketing, lead nurturing, and marketing attribution.

Work Environment

• Ability to remain seated or standing for extended periods while performing computer-based work.
• Frequent use of computers and standard office equipment.
• Work is performed in a professional office environment.
• Standard schedule is Monday through Friday, 8:00 a.m. to 4:30 p.m.
• Minimum Travel Required.

Additional Information

• Candidates must demonstrate alignment with Moody Bible Institute's mission, doctrinal beliefs, and Christian values.
• Employees are required to affirm Moody's Statement of Faith and adhere to Community Standards.
• Moody Bible Institute values diversity and seeks team members who engage others in ways that honor its biblical foundation.
• Moody complies with applicable nondiscrimination laws and, as a religious institution, requires employees to hold beliefs consistent with its Doctrinal Statement and Community Standards.

Why Join Us

At Moody Bible Institute, your marketing expertise helps connect people with life-changing biblical education, resources, and ministry opportunities. You'll join a collaborative team dedicated to innovation, excellence, and Kingdom impact while working with leading marketing technologies and meaningful data-driven initiatives that make a difference.