Lead Marketing Specialist

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The Role:

The Lead Marketing Specialist will be responsible for developing and executing marketing strategies to drive brand awareness and sales within a specific country or region. This role involves collaborating with various teams to ensure alignment and consistency in marketing efforts, as well as analyzing market trends to optimize marketing strategies.

Your Contribution:

- Tropicalize Regional Strategy: Adapt global and regional marketing strategies (value propositions, pricing, positioning) to the cultural and competitive reality of the cluster.

- Agile Decision-Making: React quickly to local market volatility, pricing dynamics, and competitor movements. Proactively identify local risks and growth opportunities to feedback to the regional team.

- Cross-Functional Orchestration: Align local Sales, GTM, Operations, and Finance into one unified execution plan, avoiding bureaucracy and focusing on what truly drives growth.

- Local Activation & Partnerships: Leverage turnkey campaigns from the regional team to focus deeply on high-impact field activations, local brand partnerships, and community building.

- Creator & Influencer Ecosystems: Build and nurture relationships with local creators, managing mid-tier to nano influencers to drive authentic, localized storytelling.

- Brand Consistency: Ensure local execution aligns with the global brand voice across all touchpoints, while elevating regional needs and opportunities.

- Define account-specific KPIs and manage external agencies to ensure a best-in-class and cost-effective execution of the required services.
- Oversee quality of execution, and provide coaching and feedback as needed.
- Develop creative content and stories to engage with media, communities, and influencers.
- Drive cross-country collaboration, share best practices, and adapt successful activities for execution in other countries or channels.
- Define, manage, and control investments for partners, ensuring relevant ROI and success parameters.

Your Qualifications and Skills:

- 6+ years of marketing experience in an IT or Consumer Goods environment with a recognized A-brand company.
- Strong marketing planning experience and comprehensive understanding of the retail and e-tail market environment.
- Strong project management skills, detail-oriented, and highly organized.
- Fluent in English
- Solid presentation and negotiation skills and ability to manage relationships with key retail partners.
- Experience in building and leveraging content creation strategies and engaging with influencers.

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At Logitech, we empower collaboration and foster play through a flexible hybrid work model that supports productivity and connection from anywhere. Our strength lies in our people and our inclusive culture, where diversity is valued and differences celebrated. Don’t meet every requirement? That’s okay! If you believe you’re a great fit, we encourage you to apply. We’d love to meet you!

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.

Logitech is an Equal Opportunity Employer. Learn more about our Commitment: Equal Opportunity & Non-Discrimination

If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.

Who we are

As a company, we're just the right size for every person to take initiative and make things happen. We're big enough in our portfolio for those actions to have a global impact. That's a pretty sweet spot to be in and we strive to keep it that way.

What we Value

At Logitech, our values are not words posted on a wall. They are a core part of who we are. They are lived and recognized in our actions every day.

Learn about our values.

What we Make

We design award-winning products that drive superior performance when gaming and superior productivity when working. We enable creativity when pursuing passions, and enhance connectivity so everyone is seen, heard and can contribute in their own unique way.

Learn more about our brands and products.

Where we Play

We extend human potential in work and play, in a way that is good for people and the planet.

Take a look at where we play.

Where we are

We have offices in over 30+ countries and our products are sold in over 100 countries worldwide. We’re truly global and want you to be too.

Reasons to Join Logitech

Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences.

Learn more about our benefits.

How to Join

At Logitech, we live our values and expect you to show the same to become one of us. Be who you are, come prepared, and we’ll try to make it enjoyable in the process. Generally, the process is simple, and as quick as possible.

Check out our general approach.