Lead SEO & Search Growth Specialist

About Us UMO is a stealth-mode FinTech venture aiming to evolve the way people experience money by building a unified, AI-powered, yet deeply human money platform across fiat, crypto, and investments - subject to regulatory approvals. The platform is being designed to break down traditional barriers to money across access, assets, and experience, enabling simpler, more adaptive ways for people to interact with financial services. We are currently developing our MVP and navigating licensing requirements, with a multidisciplinary team of 100+ people representing 20+ nationalities. With our headquarters in the UAE and offices in Portugal and Ukraine, we are united behind a shared ambition and a relentless focus on serving our customers. About this role As a part of our team, you'll help us shape a platform that works for One — a business owner, an artist, a freelancer. In this role, you will take total ownership of our organic discovery engine, driving strategy across technical SEO, app store optimization (ASO), and modern AI search channels. We provide the room for you to exercise true strategic autonomy, stripping away micromanagement so you can deeply understand the business context behind our growth goals and build a resilient search footprint end-to-end. You'll take ownership of: SEO Strategy & Organic Growth: Architect and execute a data-driven SEO roadmap aimed at driving qualified organic traffic, high-intent rankings, and product conversions. Technical SEO & Architecture: Own all technical web fundamentals –—crawling efficiency, indexation, JavaScript rendering, Core Web Vitals, site architecture, structured data, canonicalization, and international SEO across localized domains. LLM & AI Search Optimization (AEO): Position our platform for visibility across LLMs and AI-driven search engines through entity optimization, structured schema design, and advanced content discoverability frameworks. App Store Optimization (ASO): Lead our mobile organic acquisition strategy across major app stores, driving keyword visibility, metadata optimization, and app store conversion rate optimization (CRO). Engineering & Product Collaboration: Partner directly with web developers, product leads, and designers to embed technical SEO requirements into site builds, feature releases, and architecture design. Analytics, Tooling & AI Workflows: Build comprehensive tracking frameworks for SEO, ASO, and AI search performance while leveraging modern AI assistants (Cursor, Claude, ChatGPT) to accelerate content research, schema creation, and technical audits. About you: Large-Scale & International Expertise: You bring proven commercial experience (5+ years) managing and scaling large web architectures (100+ indexed pages) along with hands-on website localization experience across global markets. Advanced Technical SEO Mastery: You have extensive experience conducting deep technical SEO audits and working directly alongside developers to implement non-traditional technical strategies and site architecture fixes. Proven AI Search (AEO) Track Record: You possess demonstrable, measurable case studies optimizing digital platforms for LLM visibility and AI search engines. ASO Capability: You bring practical experience driving organic app growth, keyword positioning, and conversion rate optimization inside mobile app stores. Autonomous Milestone Execution: You manage growth targets comfortably, taking complete end-to-end problem ownership over rankings, technical fixes, and traffic quality. Transparent & Respectful Collaboration: You communicate openly in English, share insights willingly across teams, and hold an absolute zero-tolerance policy for rudeness. Can get you a few bonus points: Fintech or Crypto Background: Experience driving organic acquisition inside fintech, Web3, neobanking, or other highly regulated environments. Team Leadership Experience: Proven background managing or mentoring junior SEO specialists, copywriters, or agency partners. Developer Fluency: Basic familiarity with HTML, CSS, JavaScript, and modern Web frameworks to streamline communication with engineering squads. The UMO Standard Dynamic Work Environment: Vibrant offices and strong local teams across Lisbon, Dubai, Kyiv, and Lviv — with openness to remote for the right fit. Rest & Recovery: 24 days of annual leave, dedicated paid sick leave, and observance of Public Holidays to keep you at your best. Recharge Week: After your first year with us, enjoy two consecutive 4-day work weeks annually — a built-in reset to help you sustain peak performance for the long run. Full Setup: Top-of-the-line hardware and a home office stipend so you can do your best work anywhere. Growth Ecosystem: A dedicated learning budget and a clear, accelerated path toward executive-level leadership within the UMO ecosystem. Impact & Ownership: Your work directly shapes the product and company direction — not just executes it.