Lifecycle Marketing Manager

Responsive recruiter Job Summary SitterTree is seeking a skilled Lifecycle Marketing Manager to join our team. In this role, your goal is to drive engagement, conversion, and revenue across both sides of the marketplace by owning SitterTree's email channel end-to-end. Your responsibilities will include building and optimizing lifecycle marketing programs that activate new users, increase job applications, and drive repeat bookings. The ideal candidate is a strong copywriter who can translate business goals into clear, compelling messaging that drives action. You will manage campaign strategy, segmentation, automation, and performance across Mailchimp and HubSpot, continuously testing and iterating to improve open rates, click-through rates, and downstream conversion. Responsibilities Copywriting & Campaign Execution Write clear, compelling, and action-oriented email and SNS copy tailored to sitters, parents, preschools, and congregations Own the creation and execution of all email campaigns including promotions, lifecycle messaging, and announcements Lifecycle Marketing & Automation Build and optimize automated email flows including onboarding, activation, re-engagement, and retention Identify friction points in the user journey and create email strategies to improve conversion Drive key user actions (e.g., complete signup, apply to first job, post a job, rebook) through targeted messaging Testing & Optimization Own the testing roadmap for email, including A/B testing subject lines, copy, CTAs, send times, and audience segments Analyze test results and quickly implement learnings to drive measurable improvements in engagement and conversion Reporting & Performance Management Track and report on email performance including open rates, click-through rates, conversion, and revenue impact Use data to identify trends, gaps, and opportunities to improve email strategy and execution Qualifications Bachelor's degree or higher 3-5+ years of experience in email marketing, lifecycle marketing, or CRM marketing Hands-on experience with Mailchimp and HubSpot Experience writing high-performing marketing copy across email or similar channels Benefits: 401(k) 401(k) matching Competitive salary Dental insurance Health insurance Paid time off Vision insurance This is a remote position. Compensation: $70,000.00 - $100,000.00 per year SitterTree is a tech platform dedicated to connecting parents, preschools and congregations with trusted, local child care.