Lifecycle Marketing Manager

About Wander

Travel is a $4 trillion industry running on software from the last century. We are fixing that. Wander.com is the leading marketplace for exceptional vacation homes with best-in-category guest satisfaction. WanderOS takes that same battle-tested engine and puts it in the hands of every property manager on Earth: conversion-optimized direct booking websites, automated guest marketing, and AI-powered distribution to millions of travelers. Operators own their brand, their bookings, and their guests. No middlemen.

Wander is led by a second-time founder and an all-star team from companies like Shopify. We are a Series B company gearing up for Series C, and product velocity has gone vertical: AI agents, payments, new distribution channels, and performance products, all shipping on a cadence most companies would call impossible. We call it Tuesday.

Our mission is to help people find their happy place. Our vision is to build the infrastructure for people to experience the world. If you want to make a dent in one of the largest industries on the planet, this is the place.

About the role

WanderOS (wander.com/os) is the software property managers and vacation rental operators use to run their business: direct booking websites, automated guest marketing, AI-powered distribution, and payments, all in one place. We're looking for a Lifecycle Marketing Manager to own the whole operator journey, from the moment a property manager signs up through onboarding, activation, engagement, expansion, and retention.

You'll build the automated campaigns, segments, and messaging that turn new sign-ups into happy, long-term customers. You'll report to Wander's CMO as an individual contributor and work closely with Product, Sales, Customer Success, Product Marketing, and Growth Marketing. Your work shows up directly in activation, retention, expansion revenue, and churn, so you'll always know what's working.

The role is remote across the US or Canada. If you're near Austin or San Francisco, we have offices you're welcome to use (SF is in the Presidio).

What you'll do

Own the operator journey

• Set lifecycle strategy across onboarding, activation, engagement, retention, expansion, and win-back, and run it.
• Work with Product, Sales, and Product Marketing to set activation, engagement, and conversion goals for each product line, then build always-on programs to hit them.
• Build and keep improving automated email, in-app, and SMS campaigns in our marketing automation and CRM tools.
• Map funnels, build customer journeys for each product, and sharpen segmentation based on how operators actually behave.
• Help shape onboarding content and in-product messaging that gets property managers using the features that matter most.

Dig into the data

• Run A/B tests on subject lines, content, timing, and channel, and look for the early signals that show how operators really use the product.
• Build and maintain dashboards for activation, retention, net revenue retention, churn, and LTV.
• Own the lifecycle tech stack, including how the CRM or ESP connects to product data.

Use AI well

• Everyone at Wander uses AI every day. You'll use it for personalization at scale, content, journey analysis, and automating the busywork that used to eat your week.

Share what you learn

• Keep the CMO, Product, Sales, and our founder up to speed on plans, results, and what you're seeing.
• Build strong relationships with Product, Growth, Sales, and Customer Success so retention is a team effort, not just a marketing project.

Know the operator

• Get to know our customers well, from independent hosts to large hospitality businesses, and turn what they need at each stage into messaging that lands.

What we're looking for

• 5 to 8+ years in lifecycle, CRM, or retention marketing, ideally at a B2B SaaS company, with campaigns that clearly moved activation, retention, or expansion.
• Deep knowledge of email marketing and journey mapping, and hands-on experience in a tool like Customer.io, Braze, Iterable, or HubSpot.
• Comfort pulling and reading data (SQL is a plus) to segment audiences, run experiments, and show impact.
• A generalist who knows most growth channels and can go deep on lifecycle.
• Great writing. Your messages sound like a person wrote them.
• Curiosity and resourcefulness. If you don't know how to do something, you figure it out.
• You like change and stay steady when things are ambiguous.
• A high bar and a bias for shipping.

Nice to have

• Experience in proptech, hospitality, travel, or vacation rentals.
• Experience marketing to SMB or mid-market businesses rather than consumers.
• Familiarity with property management systems (PMS) or other operator-facing software.
• You've run a business, founded something, or joined a startup early.
• You invest in your own growth. Tell us about the courses, books, or mentors that helped you get better at this work.

Benefits

• Meaningful equity, so you own a piece of what you build.
• Health, dental, and vision coverage.
• Remote-first across the US and Canada, with offices in Austin and San Francisco (Presidio) if you want a desk.

Join us

If you want to build the retention engine for software that serves a $4 trillion industry, at a company that ships every week, we'd love to hear from you.