Lifecycle Marketing Manager

Who We Are:

CompTIA is a leading voice and advocate for the $5 trillion global information technology ecosystem; and the estimated 75 million industry and tech professionals who design, implement, manage, and safeguard the technology that powers the world’s economy.

Through education, training, certifications, philanthropy and market research, CompTIA promotes industry growth; the development of a highly skilled workforce and a commitment to creating an environment where innovation happens, and the opportunities and benefits made possible through technology are available to all.

Scope Summary:

The Lifecycle Marketing Manager builds and leads CompTIA's consumer lifecycle marketing capability, using email, segmentation, personalization, automation, and experimentation to improve engagement and conversion across the customer journey. The role develops scalable lifecycle programs and partners with international teams to extend lifecycle marketing capabilities, best practices, and performance across markets.

Essential Duties and Responsibilities:

• Build and evolve CompTIA's consumer lifecycle marketing strategy, programs, journeys, and operating practices across acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement.
• Develop audience segmentation, targeting, personalization strategies, triggered communications, and automated journeys based on customer behavior, interests, engagement, and lifecycle stage.
• Identify and implement opportunities to deliver more personalized, relevant customer experiences using behavioral, engagement, and lifecycle data.
• Serve as the marketing owner for lifecycle use cases and requirements, partnering with RevOps and Technology on platform capabilities, integrations, data needs, and enablement.
• Build and manage email and lifecycle campaign calendars, workflows, audience selection, quality assurance, deployment, and post-campaign analysis.
• Develop a disciplined testing and optimization program across messaging, offers, audiences, cadence, journeys, and customer experiences.
• Measure lifecycle marketing performance using campaign, CRM, and web analytics data to identify opportunities to improve engagement, conversion, retention, and customer experience.
• Work closely with the Demand Generation Manager to align consumer lifecycle and B2B demand generation strategies, share audience and performance insights, and identify opportunities to create a more connected customer experience across CompTIA.
• Partner with Growth, Brand, Product, Content, Analytics, Technology, and other stakeholders to translate consumer growth priorities into effective lifecycle marketing programs.
• Partner with international marketing teams to adapt lifecycle strategies, journeys, campaigns, and best practices to support individual market needs.
• Develop repeatable lifecycle marketing frameworks, playbooks, testing practices, and learnings that can be shared across teams and markets.
• Develop lifecycle communications that support key post-purchase and certification experiences, including credential and badging communications, where appropriate.
• Explore emerging technologies, including AI-enabled marketing capabilities, to improve personalization, content development, testing, efficiency, and lifecycle performance.
• Evaluate and recommend improvements to lifecycle processes, marketing technology, automation, and audience activation capabilities.

Key Performance Indicators:

• Improve conversion and revenue contribution from consumer lifecycle marketing programs against established business targets.
• Improve engagement and conversion performance of priority email campaigns and automated lifecycle journeys against established benchmarks.
• Increase the adoption and effectiveness of segmented, personalized, and automated lifecycle communications across priority consumer journeys.

Additional Expectations:

• Employees are expected to model CompTIA's values and reflect them in how they work and collaborate.
• Participate in required and role relevant training to maintain skills, ensure compliance, and support ongoing professional development.
• May be required to travel based on role responsibilities and business needs.
• Please note that this job description is not intended to provide an exhaustive listing of tasks, activities, or responsibilities required of the employee in this role. Tasks, responsibilities, and duties may change without notice.

Skills and Qualifications:

• Strong knowledge of lifecycle marketing, CRM, email marketing, personalization, and marketing automation principles and practices.
• Demonstrated experience using customer data to develop segmentation, targeting, personalization, nurture, and lifecycle strategies.
• Experience building and optimizing automated customer journeys and triggered communications.
• Strong understanding of email marketing performance, including engagement, conversion, deliverability, testing, and optimization.
• Ability to use customer, campaign, and web analytics data to identify insights and drive marketing decisions.
• Experience designing, executing, and evaluating A/B or multivariate tests.
• Strong understanding of consumer lifecycle marketing, including acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement.
• Experience with Sailthru, Microsoft Dynamics, and Google Analytics is a plus but not required.
• Curiosity and demonstrated ability to evaluate and adopt emerging marketing technologies and new approaches to improve customer experience and marketing effectiveness.
• Ability to translate lifecycle marketing strategies and best practices for different audiences, teams, and markets.
• Strong project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines.
• Demonstrated experience building and managing consumer lifecycle programs from strategy and audience definition through execution, measurement, and optimization.
• Experience using data, analytics, and experimentation to improve customer engagement and business outcomes.
• Experience working in a cross-functional marketing environment with multiple stakeholders and priorities.
• Experience supporting multiple audiences, markets, or regions is preferred.

Education and/or Experience:

• Bachelors degree preferred but not required for the role.
• 5+ years of experience in related fields.

Why Join Us:

We're a team of driven, creative problem-solvers who are passionate about empowering people to realize their full potential. We foster a collaborative and inclusive culture where ideas are welcomed, growth is encouraged, and success is celebrated.

We're not just looking for employees; we're looking for partners who share our vision and are eager to contribute to our purpose. If you're ready to unlock your potential and reach new heights, join us today!

Our team works hard and we recognize the importance of taking care of our own. We offer our employees a comprehensive suite of benefit offerings including:

• Health, Dental, and Vision Insurance & FSA/HSA Plans
• Performance bonus up to 10% of base salary
• Unlimited PTO & 15 Paid Holidays
• Flexible Schedules & Summer Hours
• 12 weeks of Paid Parental Leave
• Sponsored Costco or Sam’s Membership
• 401K Retirement Plan with 6% company match
• Spot Bonuses for going above & beyond
• Tuition Reimbursement
• Home Office Allowance
• Wellness Reimbursement
• Student Loan Repayment
• Broadband Stipend
• Expected compensation based on experience and qualifications – $84,000 – $97,000

CompTIA seeks excellence through diversity in its staff. We prohibit discrimination based on race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, or marital status.

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