Lubricants Sales Representative

Automotive & Industrial Lubricants | Agriculture & Heavy Vehicles

Our client is an established international manufacturer and supplier of automotive and industrial lubricants, active in more than 80 markets worldwide. Product quality, innovation and technical expertise sit at the heart of the business, which supplies advanced lubrication solutions to customers across a wide range of industries.

Based in the Berlin area, you will grow the business with agriculture and heavy vehicle customers across the North East, from family farms and agricultural contractors to machinery dealers and fleet operators. You will own your territory, spending your week with customers to understand how they run their equipment and showing them how the right lubricants keep it working for longer, with a supportive sales management team behind you.

Key Responsibilities

• Grow sales of the product range with existing and new agriculture and heavy vehicle customers across your territory

• Build your territory sales plan with the sales manager, then plan daily customer visits to hit agreed targets

• Open new accounts, revive stalled opportunities and win market share using market research, customer insight and industry contacts

• Get to know each customer's operation and build a clear commercial case for the products that suit it

• Run product demonstrations and advise customers on applications, promotional materials and solutions

• Represent the business at trade shows, industry events and promotional activities

• Track market trends and competitor activity, sharing what you learn with management

• Keep visit reports up to date, report regularly on sales performance and take part in team sales meetings

Must-Haves

• Three to six years of sales experience, ideally in business development or a similar commercial role

• Fluent German and a good command of English

• Strong commercial awareness and a genuine drive to hit targets

• Excellent communication, negotiation and relationship building skills

• The ability to organise your own week independently while working closely with the wider sales team

• A full driving licence and comfort travelling regularly across South West Germany

• Enthusiasm for building your technical knowledge through product and commercial training

• A high school diploma or equivalent qualification

Nice-to-Haves

• Experience selling to farms, agricultural contractors, machinery dealers or commercial vehicle fleets

• A background in lubricants, fuels or other technical products such as filters, tyres or parts

• An existing network of customers or contacts across Baden-Württemberg

• Confidence using a CRM to manage your pipeline and visit reporting

What's in it for you?

• A competitive salary with an annual bonus on top

• A stable career with an established international manufacturer

• Your own territory, with the freedom to plan and run it your way

• Ongoing product training and support to sharpen your commercial skills

• A friendly, supportive and collaborative team

• A business with a strong commitment to workplace safety