M&A Marketing Onboarding Specialist
- Hiring from
- United States
- Work type
- Remote
- Posted
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Awayday is looking for an M&A Onboarding Specialist to join our Marketing Team!
Awayday grows by acquiring vacation rental brands and keeping their independent identities. Each new shop arrives with its own website, domains, ad accounts, CRM, social channels and brand standards. The M&A Onboarding Specialist is marketing’s single point of contact for that handoff.
This role collects, documents and translates every marketing, brand and digital asset from a new acquisition so channel leads can act from day one. It protects the brand equity Awayday acquired, shortens time to integration and keeps the guest experience and direct booking performance steady through the transition.
To be considered for this position:
As part of our application process, we require all candidates to complete the Culture Index survey. This brief survey helps us understand your unique strengths and how you may fit into our team culture. Please take a moment to complete the survey by copying and pasting this link into your internet browser: https://surveys.cultureindex.com/s/LYGw6VIQ1B/119421
Key Responsibilities:
M&A Marketing Onboarding
- Act as marketing’s primary point of contact for each new acquisition, from intake through handoff
- Lead intake and documentation of marketing, brand and digital assets for every new deal
- Learn each acquired shop’s marketing strategy, brand positioning, target guests and performance baseline
- Partner across departments to lead website strategy and migrations across deal types
Information Collection & Handoff
- Collect and organize key marketing inputs, including:
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- Brand guidelines and messaging
- Websites and booking platforms
- SEO, paid media and analytics access
- CRM, email and marketing automation tools
- Social media accounts and content strategy
- Domain registrars and DNS management
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- Turn what you collect into clear, actionable summaries for each channel lead
- Hand off complete, accurate information to the Director of Marketing Operations and channel leads on schedule
Cross-Functional Collaboration
- Partner with the Director of Marketing Operations to align every onboarding with Awayday’s brand standards
- Work with channel leads, creative, analytics and outside partners during each transition
- Serve as the bridge between acquired teams and Awayday’s marketing organization
Process & Documentation
- Own the standard onboarding checklists, templates and documentation, and keep them current
- Flag gaps, risks and inconsistencies in marketing readiness early, and escalate when needed
- Improve the onboarding process after every acquisition based on feedback and lessons learned
- Use AI (such as Claude) and automation to speed up intake, documentation and summaries as deal volume grows
Qualifications:
Required
- 3–5+ years in marketing operations, brand management, digital marketing or M&A integration support
- Working knowledge of the marketing stack: websites, analytics, paid media, SEO, CRM and social
- Strong communication, organization and documentation skills, with high attention to detail
- Able to turn complex information into clear summaries for senior stakeholders
- Experience working across teams in a fast-paced, growth-stage company
Preferred
- Experience supporting mergers and acquisitions, onboarding or integration work
- Project management experience, including running several initiatives at once
- Experience managing domains and DNS through registrars and platforms such as Cloudflare
- Experience in a multi-brand or platform-based company
Key Competencies
- Clear and concise communicator
- Process-driven and detail-oriented
- Collaborative and relationship-focused
- Comfortable with ambiguity and change
- Strong sense of brand stewardship
