Manager, Animation Publicity

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

The Manager will work as part of the Kids and Family Animated Film and Series PR team. The role will report to the Senior Manager / Pod Lead and will work closely with Animation / Kids and Family pod colleagues. Read our culture memo to learn more about how we work at Netflix.

THE OPPORTUNITY

The Manager, Kids and Family Animation Publicity will spearhead and support publicity campaigns across multiple animated films and series, with the ability to think and partner globally. Ideal candidates will have deep knowledge of the entertainment landscape, a strong passion for animation and kids and family entertainment, and a proven track record leading campaigns. The Manager is a collaborative team player who exercises sound judgment and is self-motivated, creative, proactive, resourceful and flexible, and who can juggle multiple and diverse responsibilities across many different initiatives simultaneously. They have an exemplary eye for organization and attention to detail, and the ability to make quick, wise decisions even when faced with ambiguity. This demanding and fast-moving position requires someone with a positive attitude who takes initiative, prioritizes effectively, and communicates clearly and confidently. They understand today’s audience, including families and young viewers, and how and where they consume entertainment news.

The Manager owns campaign strategy and execution for their titles, from early announcements through launch and awards. They manage relationships with filmmakers, showrunners, talent and talent representatives, press, agencies and cross-functional partners, and they oversee title budgets and the day-to-day logistics of their campaigns with support from the team’s coordinators. They also help the Senior Manager / Pod Lead grow and develop the team.

Responsibilities include, but are not limited to:

• Play a key role in strategizing, executing and managing publicity campaigns for a wide range of animated films and series, from big-budget family event titles to awards contenders to more independent and nuanced fare.
• Conceptualize and execute innovative tactics that reach press and consumers, including kids, parents and fans, in a meaningful way to create conversation and advocacy in a crowded and highly competitive landscape.
• Autonomously manage cross-functional relationships across multiple internal and external stakeholders, including regularly liaising with filmmakers, showrunners, talent and talent representatives on strategy, ideas and scheduling.
• Understand the global animation and family entertainment landscape and find creative ways to use data and insights to push set narratives, and pivot into fresh narratives as campaigns progress.
• Pitch and maintain relationships with a variety of high-profile media, including entertainment, animation and family press.
• Formulate and manage campaign budgets, including title budgets, payments, POs and glam rates.
• Manage agencies and vendors: negotiate rates, create and submit SOWs and contracts, and ensure timely payment.
• Lead junket, premiere, press day, film festival and in-market event activity, overseeing talent schedules, travel, glam and day-of logistics, and troubleshooting as needed.
• Collaborate with the Awards team on awards campaigns, strategy and the submission process.
• Track and communicate key campaign information, including the news announcement calendar, timelines, press coverage and press notes, and review coverage reports and campaign recaps.
• Collate and distribute press breaks to communicate with showrunners, filmmakers and talent about breaking press beats.
• Oversee the servicing of campaign assets and publicity materials to press and talent, and early access screeners on PIX and Media Center.
• Lead brainstorming and idea creation for campaigns, and build presentations that communicate campaign strategy and goals to filmmakers, executives, talent and cross-functional partners.
• Work with peers cross-departmentally to set best practices and innovate internal workflows that enable us to move quicker, bigger and better.
• Partner with the Senior Manager / Pod Lead to uplevel the work of the overall team, and support and mentor coordinators and other team members in a way that fosters growth and development.

The successful candidate has/is:

• 6+ years of experience in entertainment PR; studio or agency setting preferred.
• Strong business acumen and an excellent problem-solver, capable of working at a fast pace with the ability to prioritize and execute a high-volume workload.
• Proven track record leading campaigns, with existing relationships with talent representatives and filmmakers.
• Passionate and knowledgeable about the entertainment landscape, with a strong interest in animation and kids and family entertainment.
• Excellent collaborator who stays consistently aligned with multiple cross-functional teams, from content/programming to marketing, social and multicultural to product and beyond.
• Exceptional communication skills (written, verbal and presentation); clearly and confidently communicates campaign strategy and goals and builds engaging presentations for filmmakers, executives, talent, talent representatives, production company partners, and cross-functional partners.
• Ability to build and maintain connections with key journalists and social media influencers. Skilled at making use of multiple earned media channels, including broadcast, print, online and new media.
• Agency management experience.
• Experience mentoring and developing team members, and partnering with leadership to raise the work of the overall team.
• Scrappy, resourceful and relentless in finding a solution and making wise decisions, even when faced with ambiguity.
• A steady hand in navigating crises and difficult conversations with diplomacy.
• Able to pivot and adapt to shifting priorities without missing a beat, and experienced in managing competing priorities.
• Not afraid to get their hands dirty. That could mean writing a strategy, drafting talking points, curating breaks and social coverage, booking travel or putting together a press day schedule.
• Curious and eager to learn. Not timid about taking risks, making mistakes and then exploring what can be done differently or better next time.
• Poised, not afraid to voice complex ideas to peers and leaders, and "cool under fire" while managing a multitude of simultaneous tasks.
• Self-aware, takes action on constructive feedback, and does not avoid giving feedback to the rest of the team, including their manager.
• Self-starter with excellent follow-through, organization, and attention to detail; thinks strategically and long-term; strives for excellence and continual improvement; contributes effectively outside of their specialty; and has a candid and compassionate communication style.
• Proactive, and embodies and promotes our company values every day.
• Based in Los Angeles with the ability to be in office at least 3 times a week; will travel and work nights/weekends as needed.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

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Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.