Manager, Brand Marketing

POSITION TITLE

Manager, Brand Marketing

REPORTING RELATIONSHIP

This position reports to the Chief Communications Officer.

WHO WE ARE

At Step Up, we believe girls deserve to define and pursue success on their terms. By bringing girls together in inspired spaces – on and offline – we spark exploration and discussion of what’s possible. With structured support and access to a strong community, we guide girls towards their unique goals: first, by identifying those goals and then, building the roadmap to get there.

Step Up participants are high school girls and those who identify with girlhood and young women and those who identify with womanhood (ages 14-29), who are facing systemic barriers.

POSITION SUMMARY

Step Up is entering the first chapter of our 2027–2030 strategic plan: Step Up at 30. A Mentor for Every Girl, Everywhere. This new role is central to our priority of leading the movement: making Step Up known as the leading voice in mentorship for girls, growing visibility beyond our existing supporters, and building toward the organization’s 30th year of service in 2028.

The Manager, Brand Marketing will lead and execute Step Up’s marketing strategy across all non-digital channels, including brand design, experiential, collaborations and partnerships, merchandise, direct mail and more, driving awareness, engagement, and affinity for the organization’s mission and programs. This role is responsible for shaping and amplifying Step Up’s brand presence through integrated marketing campaigns, partnerships, experiential activations, collateral development, and other traditional marketing initiatives. Working cross-functionally with development, programs, and creative teams, the Manager will ensure brand consistency, elevate storytelling, and create meaningful touchpoints that inspire support, participation, and investment in Step Up’s work.

The ideal candidate is a strategic marketer and strong project manager who combines creativity, executional excellence, and a passion for advancing opportunities for girls and young women. This individual will help strengthen Step Up’s visibility, reputation, and impact among donors, partners, participants, volunteers, and broader community audiences.

This is a remote position with regular local travel and periodic air travel for national programs and events. There is a requirement for the candidate to be based within commuting distance to one of the following Step Up markets: Atlanta, Chicago, Dallas, Houston, Nashville, New York or San Francisco.

HOW WE WORK

At Step Up, we intentionally cultivate a culture of authenticity, excellence and inclusion. We are a remote-first team working across our anchor cities, and we stay closely connected through cameras-on collaboration, shared learning and a weekly team bulletin that celebrates our wins. Our values guide how we work with each other and with the girls and young women we serve:

We’re committed to continuous learning at every level, through weekly coaching with your manager, a professional learning community and regular reflection on your goals and growth.

KEY RESPONSIBILITIES

Understanding and Growing the Community

• Develop a strong understanding of Step Up’s audiences, including young people, mentors, donors, corporate partners, and community supporters.

• Create regular listening and feedback loops through surveys, social engagement, program feedback, and stakeholder conversations.
• Collaborate with team members to drive audience and list growth across email, social media, programs, events, partnerships, and referrals.
• Test acquisition and engagement tactics, then use results to improve performance.

Developing the Brand and Message

• Translate Step Up’s mission, programs, outcomes, and community insights into clear, motivating messages.
• Develop messaging for young people, mentors, donors, corporate partners, and other priority audiences.
• Maintain brand consistency across communications and help staff apply Step Up’s voice, visual identity, and messaging.
• Develop campaign briefs and manage the creation of campaign assets across digital, social, video, photography, print, and presentations.
• Serve as a liaison for internal stakeholders, freelancers, agencies, designers, photographers, and production partners.

Activating the Brand and Measuring Impact

• Manage the organization’s multi-channel marketing strategy and integrated campaigns that connect organizational priorities, programs, fundraising, events, partnerships, and cultural moments, helping to grow the organization in metrics like community size, share of voice and program reach by 5% year over year.
• Coordinate campaign timelines, deliverables, approvals, budgets, and external vendors.
• Support fundraising, program recruitment, mentor acquisition, corporate partnerships, and community engagement through targeted marketing campaigns.
• Develop activations involving merchandise, collaborations, events, recruitment, and experiential opportunities.
• Track campaign performance against goals, including donor leads, mentor applications, program enrollment, email growth, engagement, conversion, and event participation.
• Share clear performance reporting and recommendations with leadership and cross-functional partners and identify opportunities for innovation and continuous improvement.

One Step Up Support

• Collaborate with internal teams to coordinate campaigns, communications, and deliverables and serve as a resource for brand marketing.
• Support cross-functional and collaborative working groups or special projects as organizational needs arise, and priorities evolve.
• Represent Step Up at local, regional and national events and meetings, and provide support to local Step Up team members, as needed.
• Contribute to a collaborative, mission-driven culture focused on continuous improvement and impact.
• Other duties as assigned.

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, public relations, business, or a related field preferred; relevant experience will also be considered.
• 3+ years of experience in brand marketing, integrated marketing, communications, event marketing, or related disciplines.
• Demonstrated success developing and executing multi-channel marketing campaigns with an emphasis on non-digital marketing initiatives.
• Strong understanding of brand management, design, creative direction, messaging, audience engagement, and storytelling.
• Experience creating marketing materials and overseeing the development of print collateral, promotional assets, and branded experiences.
• Familiarity with audience research, market trends, and brand positioning strategies.
• Exceptional project management skills with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously.
• Strong written, verbal, and presentation communication skills.
• Experience collaborating across departments and managing relationships with external vendors, agencies, partners, and sponsors.
• Proven ability to analyze campaign performance and use insights to inform future marketing efforts.
• Strong attention to detail and commitment to maintaining brand standards and consistency.
• Proficiency with Microsoft Office Suite, marketing and analytics platforms, and project management platforms.
• Passion for Step Up’s mission and commitment to advancing equity, opportunity, and leadership development for girls and young women.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

LOGISTICAL INFORMATION

• Employment Type: Full-time, exempt and benefits-eligible position where you will be working at 100% capacity.
• Location: Remote position, based within commuting distance to one of the following Step Up markets: Atlanta, Chicago, Dallas, Houston, Nashville, New York, or San Francisco/Bay Area.
• Travel: Regular local travel and periodic air travel for national programs and events.
• Work Schedule: Step Up’s standard work hours are Monday through Friday, 9:00 a.m. to 6:00 p.m. local time, inclusive of a one-hour, unpaid meal period. Evening and weekend work is required around events and programs.
• Compensation: The hiring range for this role is $64,000-$72,500, based on location and experience. Step Up sets salaries using external market benchmarks and internal equity, so team members in similar roles are paid fairly relative to one another.
• Time Off: Step Up has a generous time off policy which includes discretionary paid time off, 14 paid holidays and an annual winter break.
• Benefits: Medical, dental, vision, 401k, life AD&D, short- and long-term disability, parental leave, and professional development and remote work stipends.
• Application Deadline: Friday, November 13, 2026
• Position Start Date: Monday, January 11, 2027

APPLICATION + INTERVIEW PROCESS

While the process may vary slightly, it generally includes:

• Application review
• Screening interview
• Panel interview
• Reference checks and offer

EQUAL OPPORTUNITY EMPLOYER

Step Up is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status, or any other protected characteristic. We encourage talented individuals of all backgrounds to apply.