Manager, Business Development (Telework/Hybrid)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

This role is a hybrid work arrangement. Work schedule to be discussed with the Hiring Manager according to the guidelines defined by the department.

Your Role:

Reporting to the Director, Multiplatform Sales, Montreal, you will oversee business development for the Montreal Media Solutions sales team.

As an engaging leader, you will define and orchestrate the commercial road map to drive multiplatform (TV, digital and audio) advertising growth. Drawing on your inspiring, inclusive leadership, you will establish the prospecting vision, structure the incubation of new high-value accounts and steer the commercial partnership strategy.

Instilling a culture of innovation and business intelligence, you will guide synergies across the Sales, Research, Revenue Optimization), Content Marketing and B2B Communications so as to maximize our market share and unlock new revenue streams. Additionally, you will be accountable for revenue growth metrics in line with the business strategy.

Key Tasks:

• Help shape the overarching strategy for business intelligence and commercial development commercial across priority verticals, working in synergy with the Research and Go-to-Market teams.
• Implement strategic prospecting roadmaps and orchestrate reactivation of high-value dormant accounts while tapping new advertiser segments.
• Supervise governance and qualification of opportunities (B2B leads, MAX) to ensure seamless routing and maximize portfolio conversion rates.
• Act as a strategic adviser to sales representatives during major negotiations and executive presentations to high-value clients.
• Ensure executive visibility for CBC/Radio-Canada at marquee industry events and business gatherings as well as among key market decision makers.
• Lead the partnership strategy, focusing on value creation and reciprocal commercial investments.
• Oversee the design and activation of strategic sales tools that leverage market intelligence and advanced analytics (Power BI, ThinkTV).
• Partner with Sales management to develop cross-platform account expansion strategies to increase share of wallet for high-potential clients.

What You Bring

Qualifications:

• Undergraduate degree (bachelor’s) in business administration, marketing or a related field.
• Extensive professional experience in multiplatform sales (TV, digital, audio) and business development within the media ecosystem.
• Substantive experience in cross-functional leadership, managing strategic initiatives and/or team coaching (management experience an asset).

Skills:

• Strategic leadership, assertive business vision and strong ability to motivate multidisciplinary teams.
• Sharp analytical mindset and skill at converting complex market data into profitable growth strategies.
• Decision-making acumen and top-tier negotiation, persuasion and presentation skills, highly adept at pitching to senior leadership and strategic clients.
• Proven ability to serve as a liaison between senior leadership, the Sales, Marketing, Research teams, and external partners.
• Superior oral and written communication skills in English and French (bilingualism required).

Selection Process

Candidates who meet the posted requirements will be contacted for an initial interview.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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