Manager, Content Marketing

Your Opportunity

The Content Marketing Manager leads Stantec’s enterprise-wide content marketing capability, setting the strategy, operating model and editorial direction for how priority stories, expertise and perspectives are identified, developed and brought to life.

This role combines strategic content leadership, editorial judgment and commercial thinking to create audience value, strengthen Stantec’s brand and reputation, and support business growth. Working across a complex global organization, you will partner with senior business and marketing leaders and teams across Brand, PR, Creative, Performance Marketing and Digital Operations to shape high-impact content and build a strong, scalable content capability.

Your Key Responsibilities

• Set and lead the enterprise content marketing strategy, aligning content priorities with brand, reputation, audience and business objectives.
• Translate enterprise, regional, business line and sector priorities into a clear and prioritized content agenda.
• Act as a trusted strategic advisor to senior marketing and business leaders, influencing priorities and shaping high-value content programs.
• Lead an audience-led, story-first approach to identifying, assessing and developing compelling stories across Stantec’s people, projects, expertise, research and market perspectives.
• Lead the development of content propositions, narrative frameworks, thought leadership and high-profile editorial programmes.
• Serve as the senior editorial authority for strategically important content, setting standards for quality, accuracy and brand consistency.
• Establish the operating model, governance, standards and workflows required to deliver high-quality content efficiently and at scale.
• Lead prioritization and resource allocation, applying strong editorial and commercial judgment to focus investment on the highest-value opportunities.
• Partner with Performance Marketing, Digital Operations, PR and Creative to strengthen content planning, activation, amplification and performance.
• Lead, develop and inspire a high-performing specialist team, building capability through coaching and development.
• Build strong partnerships with senior stakeholders across the organization and contribute as a member of the Enterprise Digital Marketing leadership team.
• Manage priorities, resources, budgets and external partners, and lead continuous improvement and change in content marketing practices across a complex global organization.

Your Capabilities and Credentials

• Outstanding editorial judgment with exceptional writing, editing, interviewing and storytelling skills.
• Strong strategic and commercial thinking, with the ability to connect content decisions to audience and business value.
• Deep understanding of contemporary content marketing, editorial strategy and digital storytelling.
• Strong people leadership, stakeholder management, prioritization and influencing skills.
• Proven ability to advise, influence and constructively challenge senior leaders and build alignment across a matrixed organisation.
• Ability to navigate ambiguity, competing priorities and complex business needs while maintaining clear strategic direction.
• Ability to build scalable processes and ways of working while preserving creativity and editorial quality.
• Working knowledge of SEO, audience insights, content performance and the responsible use of AI in content workflows.
• Strong change leadership skills with a focus on collaboration, accountability and continuous improvement.

Education and Experience

• Degree or equivalent experience in marketing, communications, journalism, English, content strategy or a related discipline.
• 10+ years of progressive experience in content marketing, editorial, journalism, communications or a related discipline, ideally within a complex B2B, professional services, agency or similarly matrixed environment.
• Significant experience leading content strategy, editorial or content marketing teams and developing specialist talent.
• Demonstrated success developing and executing enterprise or organization-wide content strategies connected to audience, brand, reputation and business objectives.
• Experience building, evolving or transforming content capabilities, operating models and ways of working.
• Strong track record of translating complex subject matter and expert perspectives into differentiated, credible and compelling content.
• Experience managing resources, external partners and budgets against strategic priorities.