Manager- Content Strategy & Operations

The Manager- Content Strategy & Operations will lead content strategy and operations across Inspire Brands owned web and app experiences. This role establishes portfolio-wide standards and practical governance, coordinates cross-functional content planning and publishing, and uses performance data and testing to improve guest discovery, ordering progression, conversion, and brand consistency.

RESPONSIBILITIES

• Establish and improve digital content intake, prioritization, editorial planning, approval, publishing, quality assurance, and post-launch validation processes.

• Create practical playbooks, templates, guardrails, and lifecycle standards for content hierarchy, calls to action, navigation, merchandising, promotional content, freshness, reuse, localization, and archival

• Partner with Brand Marketing, Digital Retail, Product, UX, Analytics, Menu, Technology, Legal, accessibility, and delivery teams to translate business and guest needs into scalable content requirements

• Build a structured optimization practice using analytics, guest behavior, testing, and post-launch learning to identify and prioritize improvements to engagement, ordering progression, and conversion

• Coordinate with the internal SEO practice and SEO/GEO agency to translate approved strategies and content briefs into publishing plans, CMS requirements, and consistent execution across brands

• Guide CMS workflows and platform improvements, train cross-functional partners, and establish clear operating expectations across U.S. and international resources while maintaining legal, privacy, security, accessibility, and brand requirements

* This position is required onsite 4 days per week, typically Monday- Thursday

EDUCATION QUALIFICATION

Required Minimum: 4 yr degree in a relevant field or equivalent experience, such as Communications, Marketing, Digital Experience, Business, Information Systems, or Engineering.

EXPERIENCE QUALIFICATION

• 5+ years of experience in digital content strategy, content operations, ecommerce, content management, digital marketing, or a related field

• Experience leading complex content workflows and cross-functional delivery across web and/or app experiences.

• Demonstrated experience using analytics, guest behavior, testing, or conversion data to inform content recommendations and priorities

• Experience partnering with SEO specialists or agencies and working with Contentful or a similar enterprise CMS is preferred

• Experience in QSR, restaurant, hospitality, low-SKU retail, multi-brand, franchised, or comparable digital environments is preferred

REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES

• Strong understanding of content strategy, content operations, ecommerce journeys, conversion principles, and CMS governance

• Ability to translate business, brand, guest, SEO/GEO, UX, analytics, and technology inputs into clear requirements and scalable standards

• Ability to interpret content and funnel performance, identify practical opportunities, and communicate clear recommendations

• Strong collaboration, written communication, organization, attention to detail, and judgment across competing priorities

• Ability to work independently in ambiguity, establish new operating practices, influence dotted-line resources, and simplify execution across brands

ROLE STRUCTURE

This role currently oversees 2-3 direct reports

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

About Us

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,400 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants across 55 global markets. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.