Manager, CRM (BioLife)

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Job Description

About BioLife Plasma Services

BioLife Plasma Services, a subsidiary of Takeda Pharmaceutical Company Limited, is an industry leader in the collection of high-quality plasma, which is processed into life-saving plasma-based therapies. Some diseases can only be treated with medicines made with plasma. Since plasma can’t be made synthetically, many people rely on plasma donors to live healthier, happier lives. BioLife operates 250+ state-of-the-art plasma donation centers across the United States. Our employees are dedicated to enhancing the quality of life for patients and ensuring that the donation process is safe, straightforward, and rewarding for donors who wish to make a positive impact. When you work at BioLife, you’ll feel good knowing that what we do helps improve the lives of patients with rare diseases. While you focus on our donors, we’ll support you. We offer a purpose you can believe in, a team you can count on, opportunities for career growth, and a comprehensive benefits program, all in a fast-paced, friendly environment.

This position is currently classified as “hybrid” in accordance with Takeda’s Hybrid and Remote Work policy.

The CRM Manager is a critical marketing role to ignite donor commitment through the creation and execution of captivating, data-driven digital experiences across Email, Mobile Push, SMS, web and app channels, crafting engaging touchpoints that inspire consistent plasma donation, with concrete results.

● Execute the digital and brand strategies through the Email, Mobile Push, and SMS channels via evergreen and seasonal single-sends and hands-on development of new automated campaigns, as well as activate via web and app channels through personalized conversion tactics.

● Contribute ongoing to CRM strategies aligned with BioLife’s business objectives, and deploy CRM tactics within Marketing's strategy, standards, and measurement framework.

● Leverage data-driven insights and innovative communication strategies to deploy and optimize highly personalized, multi-channel campaigns that resonate with donors when they’re most likely to convert.

● Ensure messaging is tailored at the channel-level and fits donors’ needs at their given stage of the donor journey, ideating, executing, and measuring new messaging tests.

● Identify and leverage new technology to deploy the right messages at the right moments, in line with the CRM strategy, to improve conversion at each stage of the donor journey and ultimately drive incremental donations.

● Test and pilot digital touchpoint strategies prior to automating to drive incremental donations, maintain donor engagement between donations, and sustain donation volume.

● Provide regular reports on single-send campaign along with web and app tactic performance, including key metrics such as incremental donations, with optimization recommendations for future implementation.

Responsibilities include

● Design, develop, and execute comprehensive single-send and automated CRM campaigns, leveraging advanced segmentation techniques, and personalization to deliver timely, relevant content that drives conversion and encourages repeat donations, avoiding message fatigue.

● Analyze campaign performance across Email, Mobile Push, SMS, web, and mobile app channels, using advanced data analytics tools to identify opportunities and continuously refine communication execution for maximum impact.

● Deploy and manage new personalization tactics across the website and mobile app, supporting the Senior Digital Marketing Manager in driving incremental conversions.

● Lead select strategic projects that span across all digital channels, collaborating with cross-functional partners to refine, execute, and measure.

● Develop and follow QA best practices to ensure messages are functioning as intended.

● Lead communication calendar planning for evergreen and seasonal single-sends, ensuring communication schedule is supportive of monthly donation forecast, ramping up communication cadence as needed to achieve goals.

● Partner with the Creative team to develop compelling channel-specific content for CRM, web, and app that effectively converts, providing data-based feedback to improve creative messaging in context, helping drive new messaging tests.

● Collaborate with the Brand & Insights team to round out knowledge of target segments by providing CRM behavioral data and insights.

● Implement and manage A/B/C and holdout testing programs across all digital channels to continuously refine messaging, design elements, and user experiences, ensuring optimal performance and conversion.

● Stay at the forefront of Email Marketing, Mobile Push, and SMS communication along with web and app personlization best practices, regularly researching and proposing innovative new approaches to enhance donor engagement and conversion.

Education and Experience Requirements

● Bachelor's degree in Marketing, Digital Communications, or related field (required)

● 4-5 years of experience in email marketing, mobile app engagement strategies, and SMS campaign management for consumer-facing brand(s) (required)

● Proven track record of improving engagement metrics across digital channels, and excellent understanding of how to build a strong digital consumer experience (required)

● Experience with marketing automation platforms, CRM systems, and mobile app analytics tools (required)

● Familiarity with SMS compliance regulations and best practices (required)

● Advanced degree in Digital Marketing or related field (preferred)

● Entrepreneurial mindset with a passion for brands and creating authentic relationships with consumers, driving innovative marketing strategies, exploring new marketing approaches, and capitalizing on market disruptions

● Expert in Microsoft applications (i.e., PowerPoint, PowerBI, Excel, Word, SharePoint, Outlook, Teams, etc.)

Key Skills, Abilities, and Competencies

● Proven ability to collaborate, establish trust and demonstrate a high level of humility, integrity and discretion

● Ability to present to and interact with all levels within the organization, including senior leaders

● Strong project management skills with the ability to manage multiple campaigns across various channels simultaneously

● Strong interpersonal skills reflecting cultural awareness and sensitivities, unique ability to manage group/team dynamics, and conflict resolution

● Excellent writing and editing skills, with the ability to craft compelling, user-friendly messaging for various digital platforms

● Proficiency in HTML, CSS, and basic mobile app development principles

● Expert-level knowledge of email marketing platforms, mobile app engagement tools, and SMS marketing systems

● Adaptability and willingness to quickly learn and implement new technologies and strategies

BioLife Compensation and Benefits Summary

For Location:

U.S. Base Salary Range:

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

For information about our benefits, please click here.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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Job Exempt

About Us

Takeda is an industry-leading, global pharmaceutical company with an unwavering dedication to putting patients at the center of everything we do. We live our values of Takeda-ism – Integrity, Fairness, Honesty, and Perseverance – and are united by our mission to strive towards Better Health and a Brighter Future for people worldwide through leading innovation in medicine.

Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. At Takeda, you will make an impact on people’s lives – including your own.

Takeda is an equal opportunity employer.

For applicants of U.S and Puerto Rico positions: Click here to learn about our commitment to Equal Employment Opportunity (EEO). If you are limited in the ability to use our job application tool, or otherwise require a reasonable accommodation for a disability please click here.