Manager Destination Marketing UK&I

The Manager will be responsible for defining, creating, and delivering exceptional data driven, customer centric solutions that drive competitive commercial advantage for our hotels and ownership groups within a specific region.

Crucial to this role is executing the Destination Marketing and eCommerce strategy in support of the defined region. Responsibilities will include:

• Delivering the strategy and approach for defined destination(s), customer segments and origins

• Driving Marketing and eCommerce activity to meet revenue and share targets

• Supporting in-market relationships with the likes of partners and DMOs to improve effectiveness of Marketing activities

• Take ownership of measuring and reporting on regional performance. Communicate findings from data analysis within the UKI team and with hotel-level and above property contacts.

• Effective collaboration and partnership with hotel-level destination contacts as well as central teams

• Responsible for maintaining and optimising presence and performance of hotel-level digital efforts

Support the delivery of the annual country plan and strategy, including offline and digital destination-specific campaigns throughout the year, leveraging Brand, Enterprise or Partnership campaigns wherever possible and adapting to business needs as they arise.

• Plan and execute cross-departmental campaigns

• Support development of Marketing Plans as initiated by Director/Senior Manager Destination Marketing

• Liaise with the relevant teams for campaign execution

• Develop positive local partner, agency and hotel relationships

• Act as a liaison with Hotel Marketing & Regional Marketing & eCommerce Services

• Deliver reporting on a weekly, month, quarterly and adhoc basis across the business

• Create and deliver presentations and destination performance reports as required (ensuring efficiency with PowerPoint and Teams / general presentation skills)

• Engage and support an entrepreneurial and agile team culture.

• No direct reports

• Travel requirements: as required

Minimum Criteria:

• Marketing experience
• Hospitality experience

Minimum Qualifications:

• BA/BS/Bachelor’s Degree or experience in lieu of

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