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Manager, Digital Marketing and HubSpot
Department: Marketing
Reports To: Director of Digital and AI Marketing
Location: Lincoln, NE or remote considered for the right candidate
Employment Type: Full-Time, Exempt
About TELCOR
Founded in 1995 and headquartered in Lincoln, Nebraska with an office in San Francisco, California, TELCOR is a proven leader in healthcare software, delivering Point of Care (POC) middleware, Revenue Cycle Management (RCM) software, RCM managed billing services, and AI-driven solutions to hospitals, health systems, and independent laboratories nationwide. TELCOR is Great Place to Work Certified®, and our core values — integrity, innovation, dedication, acceptance, passion, and collaboration — guide how we build products and work with one another. As TELCOR enters an accelerated growth phase, our Marketing organization plays a central role in building the brand, sharpening our market position, and fueling the systems that scale the business.
Summary
The Marketing Manager, Digital Marketing and HubSpot is the hands-on owner of TELCOR’s HubSpot platform and the day-to-day engine behind its email, nurture, and digital campaigns. This role works with Marketing leadership, Product Marketing, Content, Sales, Sales Operations, and IT to build, launch, and measure campaigns for the POC, RCM/RCS, and AI Systems business units. The role reports to the Director of Digital and AI Marketing and does not have supervisory authority. The person in this role must be a recognized HubSpot expert who keeps data clean, automation reliable, and reporting trusted. All TELCOR marketing team members must handle customer and company data with care and follow TELCOR security and compliance standards.
Responsibilities
- HubSpot administration and optimization (about 35%): Administer TELCOR’s HubSpot portal, including properties, lists and segments, forms, workflows, lead scoring, lifecycle stages, user permissions, and data hygiene. Keep the portal documented, organized, and ready to scale.
- Campaign build and execution (about 25%): Build, QA, and deploy emails, nurture programs, landing pages, and forms in HubSpot. Run A/B tests, manage send schedules, protect email deliverability, and load and track leads from third-party sources such as content syndication and outsourced BDR programs.
- CRM integration and lead flow (about 15%): Maintain the HubSpot and CRM integration, field mapping, lead routing, and lifecycle handoffs to Sales. Partner with Sales Operations and IT to troubleshoot sync issues and keep the lead journey accurate.
- Reporting and analytics (about 10%): Build and maintain HubSpot dashboards and reports for campaign performance, funnel conversion, and attribution. Keep UTM and tracking standards consistent and turn results into clear recommendations for the marketing team.
- Website and digital support (about 10%): Support telcor.com and related digital properties under the direction of the Director of Digital and AI Marketing, including page builds, on-page SEO, form and tracking setup, and accessibility and consent requirements.
- AI and marketing technology support (about 5%): Put approved AI tools and HubSpot AI features to work in marketing workflows and follow TELCOR governance for responsible AI use. Flag new tools or integrations worth evaluating.
- Additional duties as required or assigned
Required Qualifications
- 5+ years of experience in digital marketing, marketing operations, or marketing automation, including at least 3 years as the hands-on administrator of HubSpot.
- Bachelor’s degree in Marketing, Communications, Information Systems, or a related field, or equivalent practical experience.
- Current HubSpot Marketing Software certification
- HubSpot expert: deep working knowledge of Marketing Hub Professional or Enterprise, including workflows, custom properties, lead scoring, lifecycle stages and lead status, segmentation, forms, email, dashboards, and custom reporting. Experience with HubSpot Operations Hub (data sync, data quality automation) and Content Hub.
- Experience building and supporting integrations between HubSpot and a CRM (Microsoft Dynamics or Salesforce), including field mapping, lead routing, and sync troubleshooting.
- Working knowledge of email deliverability and authentication (SPF, DKIM, DMARC), list hygiene, and sender reputation.
- Strong analytics skills: Google Analytics 4, UTM governance, attribution, conversion tracking, and Google Tag Manager, with the ability to turn data into recommendations.
- Comfortable building landing pages and emails in the HubSpot CMS, with HTML/CSS skills (HubL a plus) sufficient to work with developers and agencies.
- Practical experience with account-based marketing in HubSpot, including target account lists, account engagement scoring, and sales alerts.
- Familiarity with paid digital channels (LinkedIn, Google) and syncing audiences and conversions with HubSpot.
- Knowledge of SEO fundamentals, including technical SEO, and of how AI search and answer engines affect content discovery.
Preferred Qualifications:
- HubSpot Marketing Hub Implementation, HubSpot Revenue Operations, or Google Analytics certification
- Working knowledge with Python a plus.
Special Demands
- Occasional travel (up to 10%) via commercial airline for company, event, or vendor meetings
- Occasional overnight business travel
- Rent and drive a car
TELCOR is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other characteristic protected by law.
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