Manager, Earned & Shared Media
- Salary
- $110.9K–$138.6K
- Hiring from
- United States
- Work type
- Hybrid
- Posted
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Note: If you apply for a role at Hershey through our career’s website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.
Location: New York, NY
About The Hershey Company
How will you fit in the big picture?
What will you do?
- Lead earned and shared media campaigns across assigned brands, including media relations, influencer programs, creator partnerships, podcasts, co-marketing activations, and real-time cultural opportunities.
- Develop and review press releases, pitches, FAQs, talking points, creator briefs, and other campaign materials.
- Build relationships with journalists, editors, creators, talent, agencies, and media partners.
- Own influencer campaigns from talent identification and vetting through contracting, briefing, content approval, posting, and performance reporting.
- Evaluate talent using audience demographics, engagement, brand affinity, content quality, and brand-safety considerations.
- Maintain appropriate FTC disclosure, brand-safety, legal, and quality standards across creator partnerships.
- Coordinate content, campaign calendars, timelines, budgets, purchase orders, invoices, and deliverables across internal and external partners.
- Monitor cultural trends, social listening, competitive activity, platform changes, and shifts in the creator and media landscape to identify relevant opportunities.
- Track earned and shared media KPIs, develop campaign recaps, and connect results to business and brand objectives.
- Conduct post-campaign analysis and apply learnings to future programs, quarterly business reviews, and annual planning.
- Manage agency and vendor performance against agreed deliverables, timelines, budgets, and quality expectations.
- Collaborate across functions to ensure earned and shared media programs are integrated into broader campaign plans.
Minimum Requirements
- 5+ years of relevant experience in earned media, public relations, influencer marketing, communications, integrated brand marketing, or a related field. This aligns with the Career Level S50 Manager standard.
- Hands-on experience managing end-to-end influencer or creator campaigns, including talent selection, briefing, content review, and performance reporting.
- Working knowledge of media pitching, press release development, media-list management, and coverage tracking.
- Experience managing agencies, vendors, budgets, contracts, timelines, and multiple concurrent campaigns.
- Proficiency with influencer platforms, media-monitoring tools, or social-listening solutions.
- Strong project management, writing, communication, and cross-functional collaboration skills.
- Familiarity with FTC influencer disclosure requirements, brand-safety standards, and the PESO model.
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field preferred.
- An equivalent combination of education and relevant experience will be considered.
Benefits and Perks
- Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health.
- Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match.
- Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable.
- Growth & Development: Career development programs, learning opportunities, and internal mobility.
The anticipated base salary range for this role is $110,880 to $138,600 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
