Manager, Global Brand Marketing - FentyVerse

Manager, Global Brand Marketing – FentyVerse

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $108,300 - $133,000 per year. Offered salary is dependent upon experience and San Francisco location. This is a hybrid role based in our downtown San Francisco office – Tues through Thursday in-office, with Monday and Friday remote.

Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

SUMMARY

The Manager of Global Brand Marketing is responsible for supporting the creation and execution of innovative and cost effective 360 degree brand marketing strategies and plans for Fenty Beauty Complexion, Fenty Skin Facial Skincare, and Vital Core Marketing across the verse. Supporting the Sr Director of Global Brand Marketing, the manager serves as a main Marketing lead to Global and Regional cross-channel partners, vendors and agencies. The Manager will provide a global point of view on our go-to-market strategy, ensuring that all cross-functional teams take a cohesive approach towards building our brands.

With the goal of on-time flawless execution, exceeding financial goals and managing day-to-day business objectives, this person must be passionate about the beauty industry and dream big, with excellent project management, teamwork and communication skills. Key to this role is understanding and communicating what is needed from each cross-functional team to deliver the best execution from internal counterparts in Social, Influencer, Digital and Brand Management as well as external agencies depending on projects. 

RESPONSIBILITIES

• 360 Go-To-Market (GTM) Strategy development, support the Sr Director in developing a global marketing strategy and roadmap, get localized team buy-in and feedback, and once stakeholder approval is in place, drive execution globally.
• Help drive the GTM timeline for Global Marketing for Fenty Beauty Complexion and Fenty Skin Facial Skincare categories
• Manage key cross functional relationships, GTM process, and creative timelines to ensure on-time and on-budget execution of all key initiatives.
• Partner with cross-functional Global teams including Brand Management, Media, Digital, Comms, Copy and Creative to establish business objectives and GTM priorities.
• Effectively Brief global marketing campaign needs to Copy and Creative that inspire unique Fenty brand DNA execution and emotional resonance with target consumers.
• Work with Creative PMs and cross functional teams to see assets from conception to execution.
• Work with Global Marketing partners to clarify buyer personas, audience segmentation, and a full-funnel messaging matrix for go-to-market campaigns for both new products and core
• Create programs that drive customer loyalty and increase brand trust.
• Work as the main regional Global Marketing contact ensuring all Global strategies and assets are delivered to regions clearly and on time.
• Work with regional Marketing leads to get input into Global Marketing planning to ensure local resonance.
• Assess campaign performance and share business updates with Marketing leadership. Frequent in-depth market analysis to identify successful business drivers to influence go-to-market brief & strategy plan. Including sharing regional best practices globally to leverage wins and learnings from all markets.
• Continually share market and consumer insights with Marketing leadership and cross-functionally to incorporate learnings into GTM frameworks and priorities.

 

REQUIREMENTS

• 5+ years of related business experience, beauty experience strongly preferred
• Passion for cosmetics/ beauty industry
• Must demonstrate strong strategic, creative, interpersonal, organizational and communication skills
• Must be an effective communicator who can inspire teams around a shared goal
• Thrives in an environment that is extremely fast-paced, rapidly changing, and customer service-oriented, and flexibility is critical in order to be successful
• Ability to work and drive sound business decisions when dealing with ambiguity
• Strong problem-solving and analytical skills
• Able to effectively present to and advocate for ideas with senior management
• Able to build collaborative relationships and work cross-functionally with marketing teams, operations groups, education, and creative
• Able to handle multiple priorities while meeting business objectives
• Ability to travel