Manager, Growth Marketing

Manager, Growth Marketing
Marketing · California

THE COMPANY

The company is a California-based beauty, fashion, and wellness lifestyle platform, built on a foundation of carefully curated content and products. Results are the common language here — clear goals, clear numbers, a visible line from contribution to outcome. AI is native to the way the team works, in every function, which raises the bar on what a small group can accomplish. Authority sits with the work: your scope is defined, and inside it you have real decision rights that we expect you to use. Founder mode is not a phase we are in; it is how the company is built.

REPORTING STRUCTURE

This role reports directly to the VP, Growth & Digital Marketing and does not currently have direct reports.

ABOUT THE ROLE

We are seeking a performance-driven Growth Marketing Manager to own paid and performance marketing strategy with a focus on acquisition and retention. Working closely with our in-house creative and brand teams, as well as external partners, you will optimize paid campaigns, identify growth opportunities, and scale performance across channels.

This role calls for hands-on experience with paid social (Meta), affiliate, and SEM, paired with strong analytical rigor and an eye for brand nuance. You will manage campaign performance and translate insights into creative briefs, content strategies, and retention initiatives that fuel sustainable growth across our beauty and fashion businesses. The ideal candidate is a performance-driven marketer who thrives at the intersection of data and creativity — equal parts analytical and imaginative, with the ability to balance growth metrics against brand-forward storytelling.

WHAT YOU'LL DO

- Manage acquisition and retention strategies to ensure profitable CACs and high LTVs across all customer cohorts.
- Own the performance marketing strategy across paid social, affiliate, SEM, and other emerging channels.
- Drive a culture of test-and-learn, extracting actionable insights from campaign data and customer behavior.
- Partner cross-functionally with product, data, lifecycle, and finance to align growth strategy with company objectives.
- Lead and manage external agency relationships to ensure accountability and performance.
- Develop and drive customer analytics frameworks focused on acquisition, retention, LTV, and cohort analysis.
- Present growth performance, insights, and recommendations to senior stakeholders on a regular basis.
- Collaborate with brand marketing, creative, product, and ecommerce teams to ensure growth strategies align with our brand identity.
- Stay current on performance and retention marketing trends, tools, and best practices to keep us ahead of the curve.

WHAT YOU BRING

- 6+ years of experience in performance and growth marketing, with hands-on expertise in Meta and affiliate marketing; CRM experience a plus.
- Proven ability to analyze and optimize paid campaigns with a strong understanding of ROAS, CAC, and LTV.
- Experience designing and implementing testing strategies—from ad creative to key messaging—and translating learnings into scalable campaigns.
- Strong analytical skills with fluency in Excel and marketing analytics platforms.
- A blend of left- and right-brain thinking, equally strong in data analysis and brand-forward creative strategy.
- Background in beauty, fashion, or luxury preferred; brand experience a plus.
- Excellent cross-functional collaboration and communication skills.

Skills

6+ years of performance and growth marketing experience with hands-on expertise in Meta and affiliate marketing, strong analytical skills in Excel and marketing analytics platforms, and proven ability to optimize paid campaigns with understanding of ROAS, CAC, and LTV metrics.

CRM platform experience, background in beauty, fashion, or luxury brands, expertise in SEM and emerging channels, and demonstrated success designing and implementing testing strategies across ad creative and messaging.

Meta (Facebook/Instagram) advertising platform, affiliate marketing platforms, SEM tools (Google Ads), Excel, and marketing analytics platforms for campaign performance tracking and cohort analysis.