Manager, Influencer

Agency:

Omnicom Advertising

Job Function:

Media

Job Subfunction:

Social Media and Influencer Marketing

Job Description:

Job Overview:

Platinum Rye Entertainment (PRE) has an immediate opening for a Manager, Influencer in our Dallas, TX, Chicago, IL or Los Angeles, CA office (hybrid). We are looking for someone who is detail oriented, has a passion for creator culture and is adept at the basics of contracting. Your focus will be on our influencer expertise - and will include contract drafting and negotiation, client management, critical thinking, and entertainment and legal know-how.

Day to day, you will support the end-to-end execution of highly visible paid influencer campaigns, sourcing creators, structuring and negotiating deals, and shepherding programs from brief through wrap.

The role requires a keen attention to detail, the ability to juggle multiple active deals at once in a fast-paced environment, and flexibility in when and how you work. You'll be part of a larger team within PRE where collaboration and being a team player is key.

Responsibilities:

• Research and recommend digital-first talent suggestions (including pricing) for creators, entertainers, musicians, subject matter experts, and more to support client marketing objectives
• Develop influencer strategy for optimal performance and execute influencer partnerships from start to finish with creative development, influencer casting, contract negotiation, influencer briefings, deliverable management, content review/approvals, and program measurement.
• Draft and negotiate agreements in coordination with team members, talent representation, internal/external legal counsel, and clients
• Serve as a client-facing point of contact - managing day-to-day communication and keeping programs on strategy, on budget, and on schedule
• Facilitate and coordinate various detail-oriented talent needs while prioritizing and managing a high volume of work
• Build and manage relationships with a variety of key industry contacts including talent agents, managers, publicists
• Determine key performance indicators for influencer programs and analyze metrics to understand success of campaigns
• Stay informed on social media news including platform updates/capabilities, new emerging platforms, and how top creators are showing up
• Work cross-functionally with internal and external account, PR, and creative teams providing the expert POV on influencer partnerships
• Mobilize and motivate internal and external teams to bring client objectives to life while ensuring collaboration, communication, trust, efficiency and quality of the work
• Assist across the team (including senior leadership) with reporting, finance, vendor set-up, deck building, and other external or internal organizational tasks
• Interact with project leads and other key internal/external players to develop and maintain project timelines, status documents and budget trackers
• Gain understanding of client business needs, policies, brand tones, and talent archetypes
• Coordinate and track payments including paperwork (talent, SAG, vendors, etc.)
• Provide administrative support for team as needed

Qualifications:

• 2-5 years of relevant agency experience
• Dallas, TX, Chicago, IL or Los Angeles, CA based (hybrid)
• Bachelor's degree in PR, marketing, communications or related field experience and a deep understanding of social media and influencer marketing
• Dedicated work ethic and displays a thorough attention to detail
• Demonstrated ability to manage multiple projects and to deliver on schedule, on brand, and on budget
• Passion and familiarity with the entertainment and creator marketplaces
• Knowledge of the social media space, including best practices for content development and management of social platform ins and outs
• Experience with influencer platform tools (i.e. CreatorIQ, Captiv8, Sprout Social, etc,)
• Working knowledge of FTC compliance policies for influencer posts
• Outgoing individual with excellent communication, interpersonal skills and strong team player
• Ability to work independently, while being supportive of the established structure and open to direction, guidance
• Ability to identify potential project risks and develop contingency plans
• Ability to work proactively in critical situations
• Highly adaptable and willing to shift priorities to meet team needs
• Resilient, proactive go-getter with a positive attitude
• Excellent organizational, written and oral communications skills
• Proficiency with Microsoft Office, including Word, Excel and PowerPoint
• Thrive in a team-oriented environment - be a true team player, with a desire to grow within a department and take on increased responsibilities over time

55-60K

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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