Manager, Media Planning and Integration

About the Role & Team

The Media & Growth Marketing (MGM) team helps shape how guests discover and connect with Disney Experiences (DX). As part of the global Unified Marketing Team (UMT), this team leads media strategy, planning, and buying, delivering audience-focused, data-driven, integrated campaigns across digital channels, including programmatic, display, social, search, streaming, and audio; offline channels, including television, radio, cinema, and out-of-home; and direct channels, including email, direct mail, SMS, and app push.

We are seeking a Manager, Media Planning and Integration to lead strategic engagement planning for Disneyland Resort and coordinate with broader initiatives across The Walt Disney Company. This role reports to the Senior Manager, Media Planning and Integration.

What You Will Do

You will lead a dynamic team and develop audience-centric media plans that connect business goals with consumer insights. You will partner across Marketing Strategy, agencies, Performance Marketing, Enterprise Marketing Analytics (EMA), Main Street, Finance, creative, and content production teams to deliver integrated paid and owned campaigns that drive commercial results.

Responsibilities

• Lead and develop a dynamic team to achieve professional and business goals.
• Develop audience-centric media plans, including budgets, audience sizing, media consumption behavior, media flighting, message distribution, and reporting.
• Serve as the lead contact for Marketing Strategy partners by understanding their goals, identifying growth opportunities, and presenting new ideas.
• Leverage the full portfolio of Media & Growth Marketing capabilities to reach key audiences and drive commercial results.
• Build strong partnerships across agencies, Performance Marketing, Enterprise Marketing Analytics (EMA), Main Street, and Finance to develop campaign recommendations across paid and owned channels.
• Lead the development of detailed content and asset distribution plans, coordinating inputs for creative and content production teams.
• Lead project management efforts to bring plans to life, adjusting and optimizing campaigns to exceed goals.
• Manage paid marketing budgets, oversee channel spend allocations, monitor pacing and delivery, and reforecast or replan based on campaign performance to achieve business and revenue goals.
• Develop executive-ready presentations that highlight campaign and performance wins, insights, and future opportunities.
• Contribute to Diversity and Inclusion plans and initiatives.

Required Qualifications & Skills

• Minimum of 5 years of experience in omnichannel media planning, including owned and paid media, and marketing communications.
• At least 1 year of people leadership or management experience.
• Experience developing strategic and creative marketing plans.
• Experience managing external or agency partners and identifying opportunities to strengthen collaboration and support growth.
• Demonstrated ability to build and develop strong internal partner relationships.
• Experience with the Microsoft Office Suite (PowerPoint, Excel, Word, Outlook).
• Experience presenting to leadership and translating complex concepts into clear, executive-friendly stories.
• Passion for and experience with data-driven, consumer-centric marketing strategies.

Preferred Qualifications

• Experience leading integrated campaigns across digital, offline, and direct channels.
• Experience using Adobe Workfront is preferred.
• Experience with Smartsheet is a plus.

Required Education

• Bachelor's degree in advertising, marketing, communications, or a related field, or equivalent work experience.

Additional Information

This position is based at the Team Disney Anaheim, CA office Monday through Thursday, with flexibility to work from home on Fridays.

PAY TRANSPARENCY

The hiring range for this position in Anaheim, CA is $128,700-$172,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

This position is with Disney Destinations, LLC, which is part of a business we call The Walt Disney Company (Corporate).

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Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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