Manager, Performance Marketing

Your Opportunity

The Performance Marketing Manager sets and leads Stantec’s enterprise-wide performance marketing and investment strategy, shaping how paid media, SEO, organic social and advocacy reach priority audiences, optimize investment and deliver measurable business and marketing outcomes.

Leading an integrated team, you will translate enterprise and business priorities into evidence-led audience, channel and media strategies. You will set investment priorities and provide strategic direction on where, when and how Stantec should reach priority audiences, while serving as a trusted advisor to senior marketing and business leaders on audience strategy, channel effectiveness, media investment and performance.

Your Key Responsibilities

• Set and lead the enterprise performance marketing and investment strategy across paid media, SEO, organic social and digital campaign performance.
• Translate enterprise and business priorities into measurable audience, channel and investment strategies, directing investment toward the highest-value opportunities.
• Provide strategic oversight of significant media investment, establishing governance and performance expectations and redirecting investment based on evidence and expected value.
• Set and lead Stantec’s enterprise SEO and discoverability strategy, using audience search behavior and intent to inform content, digital experience and performance marketing priorities.
• Lead the enterprise organic social strategy and set the strategic direction for practitioner and employee advocacy, including governance, adoption and enterprise standards.
• Own the strategic interpretation of campaign, social, search and media performance, translating insights into recommendations on channel strategy, audience priorities and future investment.
• Establish a culture of evidence-led experimentation, testing and continuous optimization across channels and campaigns.
• Partner with Content Marketing, Digital Operations, Talent Brand and Recruitment Marketing to deliver integrated audience, channel and campaign strategies.
• Act as a trusted advisor to senior marketing and business leaders on media investment, channel performance and emerging digital opportunities.
• Lead, develop and inspire a high-performing specialist team, building capability through coaching and development.
• Manage priorities, resources, significant media budgets and external partners, making informed investment and resourcing decisions based on enterprise priorities and performance.
• Lead change and capability adoption across performance marketing, strengthening enterprise approaches, standards and ways of working.

Your Capabilities and Credentials

• Deep understanding of performance marketing, paid digital media, organic social, SEO and digital campaign performance.
• Strong strategic planning, investment prioritization and commercial decision-making capability.
• Strong analytical capability, with the ability to translate complex performance data into clear recommendations and action.
• Strong understanding of SEO and its relationship with content, audience behavior and website performance.
• Strong working knowledge of relevant advertising, social and performance marketing platforms, including LinkedIn, Meta, Instagram, YouTube and X.
• Working knowledge of social management and advocacy platforms, including Hootsuite and Parliament.
• Strong strategic judgment, with the ability to navigate ambiguity, competing priorities and complex stakeholder needs.
• Excellent people leadership, stakeholder management and influencing capability.
• Demonstrated ability to lead enterprise change and build alignment across marketing, content, digital and business stakeholders.
• Ability to balance innovation and experimentation with commercial discipline, brand standards and responsible investment.

Education and Experience

• Degree or equivalent experience in marketing, digital marketing, communications, business or related discipline.
• 10+ years of progressive experience in performance marketing, digital marketing, integrated media or related disciplines, ideally within a complex global organization or agency environment.
• Significant experience leading multidisciplinary performance marketing teams and developing specialist capability.
• Demonstrated success developing and executing enterprise or organization-wide performance marketing, audience and media strategies.
• Demonstrated expertise across paid digital media, SEO, organic social and digital campaign measurement.
• Proven experience managing significant digital media investments and budgets across multiple campaigns, audiences or markets.
• Demonstrated experience making strategic investment and prioritization decisions based on audience insight, performance evidence and business objectives.
• Proven ability to advise, influence and constructively challenge senior marketing and business stakeholders.
• Experience building, evolving or transforming performance marketing capabilities, operating models and ways of working.
• Experience in B2B, professional services or complex consideration-led marketing is advantageous.