Manager, Sales – Quebec City and Regions (Media Solution) (Telework/Hybrid)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

This role is a hybrid work arrangement. Work schedule to be discussed with the Hiring Manager according to the guidelines defined by the department.

Your Role:

Reporting to the Senior Manager, Regional Sales, you will play a key strategic and operational role on the regional Media Solutions sales team.

As an engaging leader, you will develop and orchestrate both short- and long-term sales strategies so as to maximize multiplatform (TV and Digital) advertising revenues. You will oversee the team’s day-to-day operations, providing inspiring guidance and mentorship. Acting as primary liaison between the sales team, management, support departments and key industry partners, you will ensure operational excellence, sustain existing revenues and develop new sources of business income.

Key Tasks:

• Actively participate in negotiations to renew annual agreements (national, regional and local) in collaboration with management and sales reps.
• Assist team members in preparing quarterly business reviews (QBRs).
• Lead twice-yearly planning sessions (territory alignment, validation of targets with sales reps).
• Perform weekly tracking of sales forecasts (won/lost swings) and manage administrative aspects of account management and transfers.
• Identify growth opportunities across active accounts.
• Act as the primary liaison between the sales teams and internal support departments to optimize workflows and enhance collaboration.
• Represent the sales team on internal committees, at strategic client events and at industry gatherings (launches, roadshows, partnerships).
• Oversee governance and optimal use of business tools and systems (Salesforce, On Air, Workday).
• Develop, train and mentor the sales team; support sales reps during high-impact client meetings and representation activities.
• Travel within all regional markets (Quebec City, Eastern Quebec, Saguenay, Sherbrooke and Trois-Rivières) to provide co-selling support to sales reps during strategic meetings with key partners and at industry events.
• Implement strategic prospecting roadmaps and orchestrate reactivation of high-value dormant accounts while tapping new advertiser segments.
• Oversee the design and activation of strategic sales tools that leverage market intelligence and advanced analytics (Power BI, ThinkTV).

What You Bring:

Qualifications:

• Undergraduate degree (bachelor’s) or the equivalent in business administration, marketing or a related field.
• Five to ten years’ demonstrated experience in advertising sales (TV and digital).
• Experience in coaching, mentorship and cross-functional leadership (experience in people management an asset).

Skills:

• Collaborative leadership style, assertive business vision and strong ability to motivate a sales team.
• Excellent negotiator with proven interpersonal skills.
• Ability to strategically analyze market and research data and convert it into actionable business opportunities.
• Strong skills in office automation suites (Microsoft Office, Google Workspace) and CRM systems (Salesforce).
• Superior oral and written communication skills in English and French (bilingualism required).
• Independent and thorough with strong ability to manage stress and multiple priorities in a dynamic environment.

Selection Process

Candidates who meet the posted requirements will be contacted for an initial interview.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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