Manager, Shopper Marketing (On-Premise)

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.

This role is responsible for development & implementation of the MABI on premise strategy that will expand consumer & account relevance and accelerate porfolio sell-in & velocity. The Manager, On-premise will be essential in crafting our marketing segmentation, drink & activation strategy to move on-premise marketing function to best-in-industry.

Accountabilities:

1. Lead the development of on-premise marketing strategy that enables MABI to be best-in-industry. Inclusive of marketing strategy by segment, trade advocacy platform & programs fit for channel.

2. Lead development of on-premise POS tools, occasion-based program activations ,national on-premise programs and key account custom programs

3. Partner with on premise sales team to deliver best-in-class responses to RFPs

4. Lead, coach and mentor one direct report

Key Metrics & Financial Targets:

• Volume, Sales & Menu Placements
• Brand Health
• Customer Engagement

Own:

• Strategy & Execution of on-premise marketing

Influence:

• RFPs and Key Account Activation

Veto:

• On-Premise strategies that do not align to brand objectives & guardrails

Critical Stakeholders & Relationships:

• On-Premise Sales, Sales Enablement
• Regional Marketing Team
• Finance & Compliance
• Creative Studio
• Brand Commercialization

Qualifications, Education, Experience:

• Bachelor's Degree & 4-6 years of on-premise marketing experience in Alc/Bev or CPG
• Experience partnering with sales team and establishing credibility as channel expert
• Has managed or mentored people

Skills Needed To Be Successful:

• Ability to craft meaningful marketing initiatives and sell those in both internally & externally

Compensation:

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary $113,000 - $135,000 in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

At Mark Anthony, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.​

Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.​​

Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy ​to stay ahead of industry giants.​