Manager, VCS Marketing Ops

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Visa Commercial Solutions is seeking a highly collaborative and operationally rigorous Marketing Manager to help scale the global Marketing Operations function. This role sits at the intersection of global and regional marketing, campaign owners, sales, Digital Sales and B2B Marketing Operations. The manager will translate marketing plans into consistent, measurable operating motions so campaigns and events reach the right accounts, leads are managed effectively, and performance is visible from engagement through pipeline progression.

As a Manager, you will combine B2B marketing knowledge with strong process ownership, data discipline and stakeholder management. They will be equally comfortable improving a global workflow, partnering with a regional marketer on a target account list, coordinating lead routing with sales teams, and using marketing and CRM data to identify follow-up gaps and opportunities for improvement.

Key Responsibilities

• Own and continuously improve VCS lead-management processes across global campaigns, regional campaigns and events, from intake and data readiness through assignment, follow-up, disposition and reporting.
• Monitor lead hygiene, aging, ownership and status progression; proactively identify stalled or unassigned leads and facilitate resolution with the appropriate regional marketer, account executive, specialist seller or Digital Sales team.
• Create clear feedback loops between marketing and sales so campaign teams understand lead quality, follow-up outcomes and opportunities to improve targeting, qualification and nurture.
• Act as a central Marketing Operations partner for VCS regional marketing teams, providing responsive support for campaign intake, planning, workflow coordination and execution readiness.
• Manage Marketing Operations requests and dependencies through Wrike and related intake processes; ensure owners, timelines, inputs and next steps are clear across teams.
• Maintain current process documentation, templates, trackers, FAQs and onboarding resources; make it easier for marketers to understand which process, form or team to engage.
• Lead operational support for regional Master Target Account Lists (TALs) and campaign-level TALs, partnering with regional marketers, sales, product and campaign owners to improve completeness, consistency and usability.
• Build strong working relationships with regional sales teams, account executives, specialist sellers, Digital Sales, Sales Operations and Sales Excellence partners.
• Escalate gaps in ownership, capacity, data quality or follow-up, and bring the right partners together to reach a practical resolution.
• Partner with marketing measurement and B2B Marketing Operations teams to support accurate Marketing Generated and Marketing Influenced reporting and to connect marketing activity to business impact.
• Establish and monitor service levels, process checkpoints and operating metrics that improve speed, consistency and accountability across stakeholders.
• Identify recurring friction points and lead process improvements across intake, campaign readiness, TAL management, Dynamics data, routing, follow-up and reporting.
• Facilitate working sessions and regular reviews with global and regional partners; document decisions, owners and actions and drive them through completion.
• Contribute to the evolution of the VCS Marketing Operations operating model, yearly priorities and roadmap.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

• Demonstrated experience supporting multi-channel campaigns and managing operational processes across marketing and sales teams.
• Working knowledge of lead lifecycle management, campaign tracking, CRM and marketing-automation concepts. Experience with Microsoft Dynamics, Eloqua and Wrike is strongly preferred.
• Experience working with target account lists, account segmentation, audience data or account-based marketing processes.
• Strong analytical and problem-solving skills, with the judgment to diagnose process or data issues and move cross-functional teams toward resolution.
• Excellent project and stakeholder-management skills, including the ability to manage multiple priorities, clarify ambiguity and maintain momentum across regions and time zones.
• Clear, concise written and verbal communication skills, with confidence facilitating meetings, documenting processes and presenting operational recommendations.
• High attention to detail and data quality, balanced with the ability to see the broader business objective and prioritize the work that creates the most impact.
• Motivated by being part of a team that values innovation, operational excellence, collaboration, and continuous improvement.
• A strong team player who brings energy, ideas, and a positive attitude to the team and corporate culture.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

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Why work here?

If you thrive on rapid growth and enjoy working alongside positive, driven teammates, you’ll feel right at home here.

Help us to uplift everyone, everywhere. Whether you’re starting your career, pushing your capabilities or are a seasoned professional, learn how we can partner to reimagine the world.

About Us

At Visa, we are driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid. Our evolving technology keeps us at the heart of the digital economy, connecting people to 80+ million businesses worldwide. Backed by a resilient, proven model, our expanding network fuels growth—for Visa and for your career.

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