Manager/Senior Manager, B2B Growth

Manager/Senior Manager, B2B Growth Lead Bowtie's B2B growth engine — own the funnel, build partnerships, and drive B2B-to-B2C conversions. Shape a personal, inclusive insurance journey for groups and their people. Join us today! Role Summary At Bowtie, we're redefining what insurance looks like for businesses and their people. We're growing our Group Medical and Corporate Wellness business — and we're looking for a Manager, B2B Growth to own the end-to-end funnel, unlock new growth opportunities, and build the bridge between our corporate and individual customer base. This is a rare role that sits at the intersection of B2B growth and B2C conversion. You won't just be acquiring corporate clients — you'll be turning their employees into lifelong Bowtie customers. About the Role Reporting to the Chief Group Solutions Officer, you will own Bowtie's B2B growth engine across Group Medical and Corporate Wellness, while pioneering our B2B-to-B2C conversion strategy — identifying the moments where a group medical member becomes an individual Bowtie customer. Key Responsibilities 1. End-to-End B2B Funnel Ownership Own and optimise the full B2B sales and marketing funnel — from lead generation and pipeline management through to conversion and retention. Identify and unlock new growth opportunities across Group Medical and Corporate Wellness segments. Work closely with the sales, product, and marketing teams to develop compelling propositions for corporate clients and HR decision-makers. 2. B2B-to-B2C Conversion Spearhead the strategy to convert group medical employees into individual Bowtie customers — designing the journeys, touchpoints, and incentives that make the transition natural. Partner with the B2C growth and CRM teams to ensure seamless handoffs and a coherent customer experience across both segments. Track and optimise conversion rates across the B2B-to-B2C funnel, identifying the highest-leverage intervention points. 3. Growth Experimentation & Analytics Define and own the B2B growth metrics — pipeline velocity, conversion rates, employer and employee engagement, B2B-to-B2C conversion rate. Run structured experiments to test new acquisition channels, partnership models, and conversion mechanics. Translate data into actionable insights for leadership and cross-functional stakeholders. 4. Partnerships & Ecosystem Development Identify and develop strategic partnerships (brokers, HR platforms, employee benefits providers) that expand Bowtie's B2B reach. Build relationships with corporate HR teams to deepen engagement and drive long-term retention. About You Experience & Skills 5–8 years of experience in B2B growth, business development, or commercial roles — experience in insurance, fintech, healthtech, or employee benefits a strong plus Proven track record owning and optimising end-to-end B2B funnels with measurable results Experience designing or executing B2B-to-B2C or employer-to-employee conversion programmes is a strong differentiator Strong analytical skills — comfortable with funnel metrics, cohort analysis, and growth experimentation Ability to work cross-functionally across sales, marketing, product, and CRM teams The Person Builder mentality — energised by ambiguity and motivated to create structure where none exists Commercial instinct balanced with data-driven rigour Strong communicator — able to pitch to corporate HR teams and present growth strategy to leadership with equal confidence Collaborative and low-ego; understands that B2B-to-B2C success requires tight alignment across teams Comfortable in a fast-paced startup environment where priorities evolve quickly Language Fluent in English is a must; Cantonese is a strong advantage; Mandarin a plus We Offer Competitive package Flexible work arrangement Medical / dental coverage and wellness programmes Employee discounts Fun, collaborative, and flexible startup culture Weekly sharing sessions and regular social gatherings Professional Development Sponsorship Information collected will be treated in strict confidence and used solely for recruitment purposes. The company will retain all applications no longer than 24 months of which will be destroyed thereafter. We are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process. Locations Hong Kong Remote status Hybrid Employment type Full-time Employment level Executive/Senior Level About Bowtie Life Insurance Company Limited Our purpose is simple - we are here to bring back the good of insurance: protecting people and their families. By combining our deep domain expertise and our modern proprietary technology, we strive to provide better insurance products and world-class insurance experience to the public. In the past 4+ years, we have been providing a wide range of medical coverage to the Hong Kong public. Our sum assured has exceeded US$5 Billion. ‍Let's continue to deliver a better insurance experience for all. Let's Make Insurance Good Again. Founded in 2018 Co-workers 100+