Market Development & Planning Manager (Graco Baby Home)

Job ID: 19772

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Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Role Summary

The MD&P Baby Manager (Home categories) helps deliver the Baby segment’s annual sales and profit plan by translating market and customer insights into category priorities and customer actions. The role connects the segment with Sales and brings the voice of the customer back to the business. It supports growth for the segment, its brands and retail customers through sound planning and strong execution.

Key Responsibilities

Strategic Planning:

• Develop MD&P priorities that support the Baby segment’s three-year strategy and annual brand plans. Translate customer strategies, financial reports and market insights into category playbooks, DSMP tactics and recommended actions.
• Works closely with MDP leads on annual and commercial planning, innovation commercialization and customer plans in line with the Pan Newell planning calendar.
• Monitor category performance, syndicated POS and panel data, competitive activity and in-market dynamics. Identify actionable growth opportunities, risks and emerging trends.
• Partner across the organization to identify new business opportunities and align resources to pursue them.

Sales Execution and Customer Support:

• Help deliver the segment’s sales and profit plan by translating priorities into clear channel and customer actions.
• Partner with Sales, Brand Marketing, RGM, and Finance on customer and channel assortment, pricing and promotion, shelf standards, placement and merchandising. Support price realization, market share and stronger retailer assortment and shelf presence.
• Support seasonal drive periods to deliver annual revenue, profitability and market-share goals.
• Prepare customer-facing materials and helps with development of selling stories. Support customer planning discussions, Joint Business Plans and complex negotiations to pursue outcomes that work for the segment and its customers.
• Serve as an MD&P resource to Sales, keeping segment priorities aligned with customer needs. Identify marketplace conflicts and risks, recommend mitigation and escalate issues when appropriate.

Business Planning and Performance:

• Prepare for the monthly S&OP Demand Review and provide the Baby marketplace perspective for the segment’s 18-month demand outlook and continuously improve sales forecast accuracy.
• Track business-plan delivery, category performance, risks and opportunities. Prepare for Monthly Business Reviews and other leadership discussions as needed.

Cross-Functional Process Leadership:

• Own the Baby Home Excess and Obsolete (E&O) SKU and SKU Rat processes. Coordinate cross-functional reviews, identify inventory risk, align mitigation paths and follow through on resolution.
• Own the category display process, coordinating customer teams on timing, budget, deliverables and inventory commitments.
• Leverage consumer, customer and marketplace knowledge to represent Baby Home MD&P on Innovation projects to appropriately assess future opportunities for growth.
• Identify opportunities to improve the Baby MD&P team’s processes, and recommend and lead actionable changes that increase efficiency, strengthen consistency and support more effective planning and execution.

Qualifications:

• Bachelor’s degree in marketing, business or a related field.
• 5+ years of experience in market planning, brand management, sales or a related role.
• Experience working with U.S. retail customers and syndicated POS or panel data; familiarity with brand and category management.
• Comfort reviewing sales, profit and forecast information and identifying questions, risks and opportunities.
• Ability to organize market and business insights into clear recommendations, presentations and customer-facing materials.
• Strong communication and collaboration skills, with the ability to contribute to customer planning discussions and negotiation preparation.
• Experience with a CPG or durable-goods company is a plus.
• Ability to travel up to 15%

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.