Marketing & AI Specialist

About FinStock

FinStock provides Supply Chain Solutions, with a primary focus on Inventory Planning Solutions. Our Managed Planning Services (MPS) provide retailers, wholesalers and manufacturers across major industries with optimised solution packages to address their most pressing supply chain challenges. We offer a hybrid working environment that promotes flexibility and work-life balance.

We are looking for a Marketing & AI Specialist to take ownership of the day-to-day execution of our marketing activities, content, sales collateral, digital presence and campaigns.

This is a hands-on role for someone who combines strong marketing fundamentals, excellent content and communication skills, commercial awareness and a genuine interest in using AI, automation and data to improve marketing performance.

Key Performance Areas

1. Marketing & Campaign Execution

• Assist in developing and implementing FinStock's marketing plan and strategy.
• Plan and execute marketing campaigns across digital and relevant offline channels.
• Develop marketing briefs for product, solution and service launches.
• Assist with lead generation, audience targeting and customer journey activities.
• Coordinate campaigns across LinkedIn, Google, email, website and other relevant platforms.
• Liaise with external agencies, suppliers and digital platforms to ensure effective campaign delivery.
• Manage assigned marketing projects from brief through to execution, reporting and optimisation.

2. Content & Sales Enablement

• Create and coordinate high-quality marketing content that educates target audiences and builds awareness of FinStock's solutions.
• Develop content for LinkedIn, website, email, presentations, case studies and other relevant channels.
• Take ownership of all physical and digital sales collateral.
• Produce and maintain sales presentations, brochures, product information, proposals and other sales tools.
• Ensure the Sales team has accurate, current and effective marketing materials.
• Assist with editing and formatting product manuals, company documentation and presentations.
• Maintain consistent messaging, professional standards and brand identity across all content.

3. AI, Automation & Marketing Technology

• Use generative AI tools such as ChatGPT, Claude, Gemini, Canva AI and similar platforms as part of the daily marketing workflow.
• Use AI for research, ideation, copywriting, content creation, editing, campaign development and performance analysis.
• Develop effective prompts and critically evaluate AI-generated content for accuracy, quality, brand alignment and relevance.
• Identify opportunities to automate repetitive marketing and CRM processes using tools such as HubSpot, or similar platforms.
• Use AI and automation to increase marketing productivity, content output and campaign speed without compromising quality.
• Stay up to date with relevant AI and marketing technology developments and identify practical applications for FinStock.

4. Digital Presence, CRM & Website

• Manage, update and monitor the FinStock website.
• Create and publish website content and assist with improving website structure, messaging and user experience.
• Maintain a positive and professional social media presence through regular, relevant content.
• Develop and maintain a practical social media/content calendar.
• Maintain accurate marketing information and audiences within the CRM.
• Assist with lead management, segmentation and marketing communications.
• Identify opportunities to improve CRM and marketing processes through automation.
• Monitor relevant digital channels and ensure FinStock's online presence accurately reflects its current offerings.

5. Analytics, Reporting & Optimisation

• Monitor marketing performance across website, social media, campaigns and other relevant channels.
• Track key metrics including engagement, website traffic, leads, conversions, CTR, CPL and campaign ROI where applicable.
• Use tools such as Google Analytics, LinkedIn analytics and other reporting platforms to identify trends and opportunities.
• Use AI-enabled analytics and reporting tools where appropriate.
• Provide concise marketing reports and recommendations to management.
• Continuously improve campaigns and marketing activities based on data and performance insights.

Required Experience & Qualifications

• Matric with a B.Com or equivalent qualification in Marketing, Business, Communications or a related field.
• 1–3 years' experience in a hands-on marketing, digital marketing or marketing coordination role.
• Demonstrated experience in content creation and digital marketing.
• Experience developing and executing marketing campaigns.
• Experience creating sales and marketing collateral.
• Basic graphic design capability; Canva experience advantageous.
• Experience with social media and digital content management.
• Experience with website content management; WordPress/Divi experience advantageous.
• Experience with CRM systems; HubSpot experience advantageous.
• Practical experience using AI tools within a marketing environment.
• Understanding of digital advertising, SEO, lead generation and conversion principles advantageous.
• Experience with Google Analytics, LinkedIn Ads or Google Ads advantageous.
• Experience with marketing automation tools such as HubSpot advantageous.
• Supply Chain, Inventory Planning or B2B technology experience advantageous.