Marketing Analyst Intern

About Us Project MORE passionately serves and supports the LGBTQIA+ community. We advocate and aid underserved queer individuals, impacting thousands in the Silicon Valley, and throughout California. Our 501(c)(3) nonprofit curates inclusive experiences, develops engaging campaigns, and provides innovative consulting services. To learn how our organization is making a difference and building community, visit www.doMOREproject.org and follow us on Facebook, Instagram, Twitter, and LinkedIn. Qmunity District is a welcoming, inclusive, and affirming place for LGBTQIA+ in the South Bay. Reenvisioning Post Street from Market to 1st Street in Downtown San José, the District features shopping, dining, nightlife, and events, while focusing on queer art, culture, and history. A safe space for LGBTQIA+ people, families, and guests. Explore District initiatives, events and learn how to get involved at www.qmunitydistrict.org and follow us on Facebook, Instagram, and Twitter. Job Description This is a remote position. SUMMARY Project MORE is seeking a talented individual to assist our Marketing & Communications team with organizing, processing, and analyzing marketing data collected from various channels, including web, social, surveys, email, and donations/transactions. This position reports to the Director of Marketing. Type: Intern Term: 3 months from start date Hours per Week: Approximately 10-12 hours Workplace: Remote This position is best suited for an individual interested in gaining experience within a well-organized, respected non-profit who wants to gain experience in their related career and give back to the community. The candidate will gain knowledge of the organization's LGBTQ+ community projects and utilize/build skills in data analysis, market research, database management, market segmentation, and web and social media analytics. RESPONSIBILITIES Analyze acquisition, donor, client, and other funnels and customer intent Measure ROI of online and offline advertising, outreach, fundraising, and event campaigns Analyze and report on marketing KPIs for web, social media, and promotions maintain analytics BI platform (Zoho Analytics and Google Analytics) Conduct competitive research and analyze benchmarking data Recommend optimizations based on data and trends Creating and developing reports that are easily digestible to a non-expert Research, implement, and manage marketing analysis/tracking tools to support our promotional projects Work closely with outreach, marketing, and event teams to identify opportunities for new client acquisition and broaden community reach Requirements QUALIFICATIONS Required: Currently enrolled in college or a graduate with Associate's or Bachelor's Degree Minimum 1 year work or project experience working with data and analytics, preferably in a marketing or business context Proficient with data culling, cleaning, organization, reporting, and interpretation Able to effectively report on KPIs Ability to work effectively and efficiently independently and collaboratively Manage multiple assignments simultaneously, while meeting tight deadlines Be a quick learner, self starter, and have cultural humility Proficient knowledge of spreadsheet software (Sheets or Excel) Available to devote at least 10 hours per week to the role with estimated -- 80% independent work, 20% team/collaborative work - some weeks may require additional assistance. Must have some weekday evening and/or weekend availability for collaboration/meetings Willing and able to pass a background check Desired: Degree/Certificate in Data Analytics, Business Administration, Business Information Systems, Marketing, Communications, Statistics, Computer Science, or other related field. Familiar with marketing automation software Familiar with data analytics programs like Google Analytics, Facebook Analytics, Zoho Analytics Familiar with Zoho (One) applications, especially CRM, Analytics, Campaigns, Marketing Hub, BackStage, Social Familiar with LGBTQ+ community and nonprofit organizations and their operations Available to volunteer for other campaign, virtual, and potentially in-person events Benefits This position is unpaid and is eligible to receive the following great benefits: Academic credit Community service hours Flexible scheduling Meal allowance Paid travel & work expenses Team discounts Telecommuting/Remote Work Project MORE internships offer direct exposure to the workings of a regional nonprofit organization, close supervision by the Project MORE leadership/staff, interaction with other community organizations, corporations, government officials, and opportunities to attend conferences, trainings, and special events relating to the LGBTQ community. Project MORE seeks individuals with a positive, energetic, can-do attitude that believes in our mission and “Be MORE. Do MORE.” culture!