Marketing Analyst (Web Acquisition)

We are looking for a Marketing Analyst (Web Acquisition). Our Analytics team is looking for someone to take ownership of how we measure, understand, and improve paid traffic across our web products. You will analyze the performance of acquisition campaigns, dig into traffic quality and monetization, and turn raw data into dashboards and recommendations that our marketing and User Acquisition teams act on daily. It's a hands-on role for someone who treats SQL, BI, and Python as everyday tools, is comfortable testing hypotheses alongside performance marketers, and wants their analysis to directly shape how we scale acquisition across millions of users in Tier-1 and international markets. About the company: United Tech is a global IT product company shaping the future of real-time social connection. With millions of users across North America, Europe, LATAM, and MENA, we build next-gen mobile and web apps for live-streaming and social networking. Our platforms enable connection at scale - fast, interactive, and deeply engaging. The market is projected to exceed $206B by 2030, and we are already leading the evolution. Founded in Ukraine, scaling worldwide. In this role, you will Analyze the performance of advertising campaigns Search for growth points in marketing metrics Build and automate marketing dashboards Analyze the quality of acquired traffic and its monetization Develop recommendations for the marketing team Test hypotheses on ad campaign optimization together with the User Acquisition team Draw conclusions and propose solutions that improve traffic-buying efficiency and marketing ROI It's all about you 2+ years of experience in marketing or product analytics Strong SQL skills Hands-on experience with BI tools (Tableau or similar) Solid understanding of statistics Experience with Python Understanding of web attribution and performance marketing Experience collaborating with User Acquisition teams and supporting data-driven decisions Strong analytical thinking and attention to detail Ability to identify root causes of changes, not just describe the numbers Ability to build and defend clear business conclusions and recommendations Proactive mindset and strong communication skills Would be a plus Experience with A/B testing Experience using AI tools such as Claude in your analytical work What we offer Care and support: 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events 100% medical insurance coverage Sports and equipment reimbursement Team building events, corporate gifts, and stylish merch Financial and legal support Maternity Recovery Support Allowance Position retention and support for those who join the Armed Forces of Ukraine Participation in social initiatives supporting Ukraine Comfortable working environment: Work from our Kyiv hub or remotely with a flexible schedule Modern equipment or depreciation of your own tools Investment in your future: Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche 70% of our heads and leads have grown into their roles here – so can you! Performance-oriented reviews and Individual Development Plans (IDPs) Reimbursement for professional courses and English classes Access to premium AI tools and technologies Corporate library, book club, and knowledge-sharing events Hiring process Intro call Technical Interview Bar-raising Reference check Offer