Marketing Analytics Manager

Were looking for a Manager of Buyflow Effectiveness to help us understand, test, optimize, and evaluate the performance of our website experiences. This role focuses on turning analytics into action by using insights, experimentation, testing, and measurement to assess customer behavior and determine how website experiences impact engagement and conversion.

The role will work closely with the centralized Analytics & Reporting team, serving as the Residential Services (Internet, Video and Home Phone) Sales expert who applies data, partners on analysis, and ensures performance insights and experimentation results are clearly reported and understood across Digital Sales and partner teams.

A major focus of this position will be experimentation and optimization. The individual will help manage a high volume of tests and will be responsible for interpreting results, assessing performance impact, identifying what drove the outcome, and translating test findings into clear recommendations and next actions.

Must Haves:

A/B Testing, Experimentation & Optimization

Adobe Analytics / Web Analytics

Test Analysis, Measurement & Executive-Level Reporting

Ecommerce / Digital Funnel Analytics

Hybrid in Stamford, CT 4 days a week.

Responsibilities:

• Analyze website performance data to understand customer behavior and identify changes over time.
• Establish baselines and measure pre- and post-launch performance for website changes, enhancements, and new experiences.
• Partner with Analytics & Reporting to access and interpret Adobe Analytics data related to website behavior and performance.
• Act as the primary point of contact for website-related performance reporting, data interpretation, and insight requests.
• Lead test-and-target efforts, including test setup, execution, measurement, analysis, interpretation, documentation, and communication of results.
• Analyze A/B testing, experimentation, and personalization results to assess customer behavior and validate performance impact.
• Translate experimentation data into clear conclusions about what worked, what did not, why, and what should happen next.
• Identify behavioral patterns, friction points, and drop-offs across browsing and conversion journeys.
• Provide comparative performance analysis across site experiences, changes, and test variants.
• Build and deliver executive-ready reports summarizing performance trends, experimentation results, business impact, and key takeaways.
• Ensure website performance and testing outcomes are reviewed consistently to support continuous optimization.
• Create annual forecasts and models for ecommerce digital funnels.

Qualifications

• Secondary Skills Nice to Haves:
• Amplitude
• Contentsquare
• Personalization and targeting
• Residential services / telecommunications experience
• Internet, Video, and Home Phone product knowledge
• Customer journey and behavioral analysis
• Ecommerce forecasting and modeling

This is a Contract position based out of Stamford, CT.

The pay range for this position is $65.00 - $70.00/hr.

Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave)

This is a Contract position based out of Stamford, CT.

This position is anticipated to close on Nov 9, 2026.

This is a hybrid position in Stamford,CT.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

Were a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. Were a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. Were strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. Were building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.