Marketing and Communications Lead

About us! Care ADHD is a high growth Healthtech company revolutionising ADHD care by enhancing accessibility to assessments and treatments. We're a mission-driven organisation prioritising innovation, growth, and cultivating strong relationships. The Challenge. We're seeking a Marketing & Communications Lead to join our dynamic and rapidly scaling company at a pivotal stage. You will be our first Marketing hire and a key member of the leadership team, spearheading and executing all aspects of our marketing, brand and communications strategy. What we need you to do: Develop and execute a comprehensive go-to-market strategy that aligns with our business objectives and drives sustainable growth. Lead brand strategy and management, ensuring consistent and compelling brand messaging across all channels. Develop and implement innovative marketing campaigns across all channels (digital, social, content, PR, events) to drive client acquisition and engagement. Oversee the creation and distribution of high-quality, engaging content (blog posts, articles, white papers, videos, social media content, etc.) that resonates with our target audience. Manage the company's public relations efforts, building and maintaining strong relationships with key media outlets. Track and analyse key marketing metrics (website traffic, social media engagement, customer acquisition cost, ROI) to measure campaign effectiveness and identify areas for improvement. Stay abreast of industry trends and competitive landscapes to identify new opportunities and adjust strategies accordingly. Collaborate closely with cross-functional teams to ensure alignment and maximise marketing impact. Build and nurture strong relationships with key industry influencers and partners. About you: 5+ years of experience in senior marketing roles, with a proven track record of success in high-growth tech startups. Deep understanding of digital marketing principles, including SEO, SEM, social media marketing, content marketing, and email marketing. Strong analytical and problem-solving skills with the ability to analyse data and make data-driven decisions. Excellent communication, presentation, and interpersonal skills. Passion for healthtech and a strong desire to make a positive impact on people's lives. Proficiency in an array of Marketing tools (e.g., HubSpot, Salesforce, Google Analytics). Benefits: 30 Days Holiday (including Bank Holidays) Remote working – occasional travel in the UK with expenses covered A laptop and any hardware you need to do your best work More to come... Why Join us? Contribute to the future of ADHD care within an innovative healthtech startup. Thrive in a dynamic and fast-paced environment that values creativity, collaboration, and growth. Opportunities for professional and personal development. If you’re ready to take on this exciting challenge and help us shape the future of ADHD care, we’d love to hear from you!