Marketing and Communications Specialist

About CoreHealth

CoreHealth helps wellness providers and organizations design, deliver, measure and continuously improve wellness programs. Our integrated approach brings together technology, health intelligence, wellness expertise and operational support. We are driven by a future where well-being is simple to access and easier to act on.

The opportunity

We are looking for an experienced, hands-on Marketing & Communications Specialist who is equally comfortable creating engaging client wellness communications and executing B2B marketing programs. This is an individual-contributor role for a resourceful self-starter who can translate strategic direction into polished content, campaigns and measurable results. You will collaborate closely with Growth & Client Success and Program Delivery teams.

What you will do

Client wellness communications and managed services

• Create engaging wellness campaign materials—emails, newsletters, launch kits, promotional graphics, portal content and participant reminders—to help clients promote programs and drive participation.
• Build reusable, brand-consistent communication templates and client-ready assets for managed wellness programs and Platform Administration Services (PAS).
• Adapt content for different audiences and, where appropriate, coordinate responsibly reviewed multilingual or culturally relevant materials.

B2B content and partner marketing

• Execute content and campaigns that support wellness providers, benefits brokers, value-added resellers and other partners.
• Produce compelling sales collateral, presentations, case studies, partner onboarding materials, blog articles, thought-leadership content and email campaigns.
• Turn input from internal subject-matter experts into clear, persuasive, ready-to-publish materials.

Social media, web content and events

• Own the editorial calendar and day-to-day organic social media execution, with LinkedIn as a primary channel; assess opportunities to strengthen other channels.
• Publish and refresh website and landing-page content, applying sound content SEO principles; coordinate with specialists on technical SEO as needed.
• Help plan and coordinate conferences, webinars, virtual client/prospect events and related promotion and logistics.

Marketing operations and continuous improvement

• Use HubSpot confidently to build, launch and measure email and content campaigns, manage lists and workflows, and report on performance.
• Apply AI and automation tools to improve content production, repurposing, design and workflow efficiency while maintaining accuracy, brand voice and appropriate privacy safeguards.
• Monitor campaign, website, email and social performance; recommend improvements and proactively identify practical content and event opportunities.
  

What you bring

• At least 6 years of relevant marketing and communications experience, with a portfolio demonstrating independently delivered work.
• Advanced, hands-on HubSpot experience (a true power user), including email marketing, segmentation, campaign execution, workflows and reporting.
• Excellent writing, editing and storytelling skills, with the ability to tailor messages to both business buyers and employee/participant audiences.
• Proven experience with B2B content marketing, organic social media (especially LinkedIn), and practical digital marketing execution.
• Confidence using AI-assisted writing, research, design and productivity tools—plus the judgment to check quality, facts, brand fit and confidentiality.
• Comfort creating polished designs and digital assets with Canva or similar tools; professional designer credentials are not required.
• Strong project management, initiative and independence in a small, remote team; able to prioritize competing requests and follow through.
• Ability to collaborate during agreed CoreHealth working hours across Canadian time zones.
  
  

Nice to have

• Experience in workplace wellness, health promotion, employee benefits, SaaS or other B2B services.
• Experience coordinating webinars, conferences, or virtual customer/community events.
• Experience creating reusable AI workflows, content templates or marketing automations.
  
  

Working arrangement & compensation

This is a remote position open to candidates who are legally entitled to work in Canada and who will reside and perform their work in British Columbia, Manitoba, or Ontario. Occasional in-person collaboration may be possible depending on location. The successful candidate must be available to work agreed hours that overlap with the CoreHealth team.

Salary range: CAD $80,000–$90,000 per year, commensurate with relevant experience and capabilities.

Perks of Working at CoreHealth

• Comprehensive benefits, including telemedicine for you and your family

• Work-Life Balance - Remote-first model with flexible hours
• Professional Development & Personal Growth Allowance

• Opportunity to shape the future of a platform impacting real health outcomes
  
  

How to apply

Please submit your resume and a link to, or samples of, writing and digital marketing work that you personally produced. Shortlisted candidates may be invited to complete a brief, role-relevant writing exercise as part of the selection process.

We thank all applicants for their interest. Only candidates selected for an interview will be contacted.

Accommodations are available on request throughout the recruitment process.