Marketing and Growth Lead

Founding Product Marketing & Growth Lead

About SynthioLabs

About the Role

What You'll Own

1. Content Strategy & Creative Storytelling

• Own Synthio's content strategy end-to-end, from identifying interesting ideas to creating, publishing, and distributing content.
• Proactively uncover stories worth telling across our products, customers, research, engineering work, and industry.
• Turn complex AI concepts and technical breakthroughs into simple, engaging, and memorable narratives.
• Create high-quality content across LinkedIn, blogs, product videos, case studies, thought leadership, and other emerging formats.
• Develop original content series, creative campaigns, and experiments that help Synthio stand out.
• Stay on top of what's happening across AI, technology, and life sciences, and identify opportunities for Synthio to contribute a differentiated perspective.

2. Product Marketing & Positioning

• Develop a deep understanding of Synthio's products, capabilities, users, and competitive landscape.
• Own product positioning, messaging, and value propositions across our product portfolio.
• Translate product features into compelling stories about the problems we solve and the value we deliver.
• Work closely with product and engineering teams to understand new capabilities and turn launches into impactful marketing moments.
• Build product narratives, launch campaigns, demo stories, website content, and customer-facing collateral.
• Ensure our messaging is clear, differentiated, technically accurate, and consistent across channels.

3. Brand, Design & Creative Direction

• Partner closely with our design team to translate ideas into high-quality visual content.
• Conceptualize and drive the creation of product videos, animations, carousels, infographics, launch assets, and other creative formats.
• Bring strong creative judgment and a high bar for design, storytelling, and presentation.
• Help establish a recognizable visual and editorial identity for Synthio.
• Push the team to experiment with fresh formats rather than defaulting to conventional B2B marketing.

4. Organic Growth & Distribution

• Own and grow Synthio's presence across relevant channels, particularly LinkedIn and other platforms where our target audiences engage.
• Think beyond publishing: develop distribution strategies that maximize reach, engagement, and qualified interest.
• Build founder-led and employee-led content programs that amplify our collective expertise.
• Experiment with new channels, communities, partnerships, and content formats.
• Track performance, understand what resonates, and continuously refine our content and growth strategy.
• Connect marketing efforts to tangible outcomes, including brand awareness, product interest, inbound conversations, and pipeline influence.

5. Customer Stories & Market Presence

• Work with customer-facing teams to identify compelling use cases, customer outcomes, and success stories.
• Transform customer insights and measurable results into strong case studies, testimonials, and market-facing narratives.
• Identify opportunities to amplify Synthio's work through industry events, research publications, product announcements, and creative campaigns.
• Collaborate with sales and leadership to develop high-impact materials that communicate our value to enterprise buyers.

What We're Looking For

• 3–7 years of experience in product marketing, growth marketing, content strategy, brand, or a related role, ideally at a high-growth technology startup.
• Exceptional written communication and storytelling skills. You know how to make complex topics simple, interesting, and memorable.
• Strong product intuition. You're genuinely curious about how technology works, why customers use it, and what makes a product differentiated.
• Excellent creative taste. You can distinguish great content and design from generic marketing material—and explain why.
• A strong understanding of social content, distribution, and what makes content resonate.
• Experience collaborating closely with design teams and translating ideas into polished visual assets.
• A highly proactive, independent mindset. You don't need someone to hand you a brief or tell you what to post.
• Comfort operating in a fast-moving environment, with the ability to move from idea to execution quickly.
• An experimental mindset and willingness to try unconventional approaches, measure what works, and iterate.
• Genuine interest in AI, emerging technology, and how new products are changing industries.

• Have built a recognizable brand or organic content engine from an early stage.
• Have experience marketing technical B2B SaaS or AI products.
• Have created content or campaigns that generated meaningful organic reach.
• Can independently produce lightweight visual assets, edit videos, or prototype creative concepts.
• Have experience building founder-led thought leadership.
• Understand enterprise healthcare or life sciences (not required).

What Success Looks Like

• Develop a clear understanding of our products, customers, and market positioning.
• Establish a consistent, high-quality content and distribution engine.
• Launch original content formats and product storytelling initiatives.
• Build strong working relationships with product, engineering, design, and leadership.
• Start establishing a distinct, recognizable voice for Synthio in the AI and life sciences ecosystem.

• Synthio becomes a brand that people in AI and life sciences actively follow.
• Our product launches, technical breakthroughs, and customer wins consistently turn into compelling market-facing stories.
• We develop repeatable channels for generating organic reach, meaningful engagement, and qualified inbound interest.
• Our products are clearly positioned and differentiated in the market.
• Content and marketing become a meaningful driver of awareness, credibility, and growth.

Why Join Us?