Marketing and Public Relations Manager - Fragrance

Company Description Slate Brands is a modern beauty brand incubator and accelerator focused on redefining how beauty brands are built. The company specializes in identifying white space in high-growth beauty categories and leveraging strategic partnerships to drive scalable, cross-channel growth. Using an omnichannel approach, Slate Brands supports brands across digital, retail, and experiential touchpoints. Its portfolio includes talent-led, white-label, and in-house brands, offering team members exposure to varied brand strategies and audiences. Slate Brands provides a dynamic environment for professionals interested in shaping the future of beauty and fragrance marketing.

Role Description The Marketing and Public Relations Manager – Fragrance is a remote, contract position responsible for overseeing marketing and PR initiatives across Slate Brands’ fragrance portfolio. This role manages day-to-day campaign planning and execution, including developing brand narratives, positioning, and go-to-market strategies for fragrance launches. The manager coordinates public relations activities such as press outreach, media relations, influencer collaborations, and event support to build awareness and strengthen brand reputation. Responsibilities include creating and reviewing marketing assets, aligning messaging across channels, monitoring performance metrics, and providing recommendations to optimize campaigns. The role collaborates closely with internal teams, partners, and external agencies to ensure cohesive, consistent, and impactful fragrance marketing and PR efforts.

Qualifications

• Experience in fragrance, beauty, or consumer packaged goods marketing, with the ability to develop and execute integrated brand and PR strategies.
• Proficiency in public relations, including media outreach, press release development, influencer and talent collaboration, and relationship management.
• Strong skills in campaign planning, content development, and messaging alignment across digital, social, and traditional channels.
• Ability to analyze marketing and PR performance metrics, interpret data, and apply insights to refine strategies and drive growth.
• Excellent written and verbal communication skills, with strong attention to detail and the ability to craft compelling, brand-appropriate narratives.
• Proven project management skills, including the ability to prioritize tasks, manage timelines, and coordinate multiple stakeholders remotely.
• Demonstrated experience working in a collaborative environment with cross-functional teams and external partners or agencies.
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, or equivalent relevant experience.
• Comfort working in a fast-paced, entrepreneurial setting, with flexibility to adapt to evolving brand and market needs.