Marketing and Sales Specialist | Part Time

Job Description This is a remote position. We’re looking for a proactive, creative, and sales-minded Marketing & Sales Specialist to lead and execute our digital marketing initiatives across Facebook, Instagram, TikTok, and email. You’ll also serve as a trusted guide to the business owner — providing strategic direction, education, and hands-on collaboration when needed. This role is ideal for someone with a strong background in consumer marketing and a proven ability to convert engagement into actual sales — particularly within premium or lifestyle-driven markets. Key Responsibilities Social Media Marketing & Content Creation Manage and grow presence on Facebook, Instagram, and TikTok Create engaging, on-brand content (posts, reels, stories) with a focus on lead generation and trust-building Help grow a newly created Facebook business page using the owner’s 3k+ personal network Develop TikTok strategies to increase exposure and appeal to our ideal buyer persona Digital Advertising & Promotions Create and manage paid ad campaigns (Google Ads, Facebook/Instagram Ads, TikTok) Optimize ad performance and troubleshoot underperforming campaigns Drive high-quality inquiries that convert to puppy sales Email Marketing & Automation Set up and manage email funnels for nurturing inquiries and increasing conversion Automate communications such as puppy birthday greetings, holiday campaigns, and sales follow-ups Maintain an active and engaged subscriber base Sales Enablement Assist in moving inquiries through the sales funnel via email or messaging platforms Recommend scripts or responses that help convert leads into buyers Track performance and suggest improvements in the lead-to-sale process Strategy & Owner Support Build a tailored marketing and sales plan to meet monthly/quarterly goals Teach and guide the owner through platforms, tools, and tasks when hands-on support is needed Recommend the right tools for scheduling, CRM, and automation Requirements Strong background in digital marketing with direct experience in sales or lead conversion Proficient in Facebook, Instagram, and TikTok content and ad strategies Familiarity with email marketing tools (e.g., Mailchimp, ConvertKit, Klaviyo) Clear understanding of sales funnels, customer psychology, and online purchase behavior Experience in pet, luxury, or lifestyle industries is a plus Able to communicate marketing concepts clearly to a business owner and collaborate effectively Self-starter with excellent attention to detail and time management Bonus Skills (Not Required but Preferred) Graphic design (Canva, Adobe Creative Suite) Video editing for Reels/TikToks SMS or CRM marketing experience Benefits Employee Benefits Health and Wellness : Comprehensive HMO coverage for you and your dependents. Security and Peace of Mind : Group Life Insurance Benefit to safeguard your future. Financial Flexibility : Virtual Credit Card for added convenience and purchasing power. Work-Life Balance : Generous Paid Leaves to recharge and prioritize personal time. Government Benefits : Full support for required government benefits. Supplemental Pay Types 13th Month Salary : A festive bonus to celebrate the year’s hard work. Overtime Pay : Compensation for your extra effort and time. Night Differential : Additional pay for working late hours or shifts. Incentives : Performance-based incentives to reward your contributions and achievements