Location: Remote
Employment Type: Full-time
About Mobicraft
Mobicraft builds AI-powered subscription and utility mobile apps designed to make artificial intelligence simple, useful, and accessible in everyday life.
We are a growth-focused team that moves quickly, experiments constantly, and uses data to guide both product and marketing decisions.
Our team is primarily based in Türkiye, but we are open to exceptional candidates worldwide.
The Role
We are looking for a Marketing Artist who can research winning ads, understand why they work, and turn those insights into high-performing video creatives for our mobile apps.
This is not a traditional graphic design or branding role.
Your focus will be performance advertising: researching competitors, identifying strong creative concepts and hooks, producing short-form video ads, and continuously improving creatives based on campaign results.
You will work closely with our performance marketing team through a simple loop:
Research → Concept → Produce → Test → Learn → Iterate
What You’ll Do
- Research ads across Meta Ads Library, TikTok Creative Center, Google, YouTube, Instagram, TikTok, and competitor apps
- Identify strong hooks, formats, trends, creative angles, storytelling structures, and CTAs
- Analyze successful ads to understand why they work
- Turn research and inspiration into original concepts for our apps
- Create short-form video ads for Meta, TikTok, Reels, YouTube Shorts, and other paid channels
- Produce multiple variations of promising concepts
- Test different hooks, scripts, visuals, voiceovers, pacing, CTAs, and formats
- Use video editing, motion graphics, AI video, AI images, AI voice, and other creative tools
- Work with the performance marketing team to understand which creatives are winning
- Use performance data to decide what to create next
- Iterate on winners and help prevent creative fatigue
- Build a library of competitor ads, creative references, hooks, and learnings
What We’re Looking For
- Experience creating performance marketing creatives
- Strong video editing and creative production skills
- Good understanding of short-form advertising
- Strong research skills and curiosity about what advertisers are testing
- Ability to recognize the difference between a video that looks good and one that drives clicks, installs, subscriptions, and revenue
- Strong understanding of hooks, pacing, storytelling, and attention
- Ability to turn inspiration into original concepts
- Experience with After Effects, Premiere Pro, CapCut, DaVinci Resolve, Photoshop, or similar
- Comfortable experimenting with modern AI creative tools
- Ability to produce and test ideas quickly
Nice to Have
- Experience as a Marketing Artist in a mobile app or gaming company
- Experience working with User Acquisition or Performance Marketing teams
- Experience creating paid social ads for mobile apps
- Familiarity with Meta Ads Library, TikTok Creative Center, Sensor Tower, AppMagic, Foreplay, Motion, Minea, Apptica, or similar tools
- Experience with UGC-style ads and AI creative workflows
- Familiarity with CTR, CVR, CPI, CPA, CAC, ROAS, Hook Rate, Hold Rate, and Watch Time
What Success Looks Like
Success is not measured only by how polished a creative looks. It is measured by whether we consistently produce ads that perform.
We want someone who naturally asks:
Why did this ad work? What made the hook effective? What should we test next? How can we create a better variation?
How to Apply
Please send us:
- Your CV or LinkedIn profile
- Your portfolio
- Examples of video ads or performance creatives you have produced
- Any examples where you can share performance results
Optional Creative Challenge: Choose one mobile app ad you believe is strong and briefly explain why it works and how you would create 2–3 new variations.
We care more about your creative thinking, curiosity, performance mindset, research ability, and execution skills than formal qualifications or job titles.
- Language: Our team primarily communicates in Turkish, but we are open to international candidates who can collaborate effectively in English.