Marketing Manager | Growth & Demand Generation

About Neon Apps

Neon Apps is one of Türkiye’s leading mobile app development companies, trusted by 600+ brands to turn ideas into successful digital products.

We design and build high-quality mobile and web products for startups, scale-ups, and established companies across Türkiye and international markets. Our team brings together product strategy, UI/UX design, mobile development, backend development, and product management under one roof.

Neon Apps is also RevenueCat’s exclusive partner in Türkiye, supporting its local activities and market growth in close collaboration with the global RevenueCat team.

As we continue to grow our client portfolio in Türkiye and internationally, we are looking for an experienced Marketing Manager to own Neon Apps’ own marketing and turn it into a reliable source of new business.

The Role

This role is about marketing Neon Apps itself, not our clients’ products.

Your job is to make sure the right people, founders, product leaders, and decision-makers who are about to build a mobile or web product, know who we are, understand what we do differently, and reach out to us before they talk to anyone else.

You will own the full marketing function end to end: positioning and messaging, content and case studies, SEO and the website, social and LinkedIn, paid campaigns, events, and partnerships. Everything is measured by one thing: qualified inbound opportunities for the sales team.

This is a hands-on role with a lot of ownership. You will not inherit a large team or a fixed playbook. You will decide where our budget and attention go, build the system, and grow the function as it starts to work.

What You’ll Do

• Own Neon Apps’ marketing strategy and turn it into a concrete quarterly plan with clear targets.

• Generate qualified inbound leads for the sales team and grow them month over month.

• Sharpen our positioning and messaging so it is clear why a company should build their product with Neon Apps.

• Plan and produce content that speaks to founders and product teams: case studies, project stories, technical and product content, newsletters, and thought leadership.

• Own the website: structure, landing pages, SEO, conversion, and continuous improvement.

• Grow our presence on LinkedIn and other relevant channels, and build the personal brand of our founders and team alongside the company brand.

• Plan, launch, and optimize paid campaigns (LinkedIn, Google, Meta) with a clear view of cost per qualified lead.

• Work closely with the sales team on outbound support, ABM campaigns, sales materials, proposals, and follow-up sequences.

• Turn our project portfolio into proof: case studies, results, testimonials, and references.

• Represent Neon Apps at conferences, meetups, and industry events, and plan our participation and sponsorships.

• Develop co-marketing opportunities with partners, including our RevenueCat partnership.

• Track and report the full funnel: traffic, leads, qualified opportunities, cost per lead, and pipeline contribution.

• Manage the marketing budget and decide where it earns the most.

• Work with our designers and content creators to produce the assets your campaigns need.

What We’re Looking For

• Minimum 3 years of marketing experience, with a meaningful part of it in B2B.

• Previous experience at a software agency, technology services company, SaaS, or a similar B2B business is strongly preferred.

• A track record of generating leads and pipeline, not just running campaigns and reporting impressions.

• Strong writing skills and the ability to produce content yourself rather than only briefing others.

• Hands-on experience with SEO, landing pages, and website conversion.

• Practical experience running paid campaigns and managing a budget against a cost-per-lead target.

• Comfortable with analytics and reporting, and confident making decisions from data.

• Good understanding of the mobile and digital product ecosystem, and the ability to hold a credible conversation with founders and product teams.

• Professional-level English, both written and spoken.

• Entrepreneurial, proactive, and comfortable owning a function end to end in a fast-moving environment.

• Able to work closely with sales, design, product, and development teams.

What Success Looks Like

Success in this role is not measured by how many posts you publish or how much traffic you bring.

It is measured by whether the right companies find us, understand us, trust us, and get in touch, and whether those conversations turn into projects.

Six months in, we would expect to see a marketing function that runs on a plan rather than on ad-hoc requests, a steady and growing flow of qualified inbound leads, and a clear picture of which channels earn their budget.

Working Model

This is a hybrid role based at our office in Sarıyer, Istanbul: four days on-site and one remote day, 9am to 6pm. Marketing here runs close to the founders and the sales team, and most of that happens in the room.

Why Neon Apps?

You will be marketing a company with real substance behind it: 600+ delivered projects, an established position in Türkiye’s mobile ecosystem, and partnerships with global technology companies such as RevenueCat. The proof already exists; it needs someone to tell the story well.

You will own the function rather than execute someone else’s plan, work directly with the founders, and see the commercial results of your work quickly.

If you know how B2B marketing actually creates pipeline, enjoy building a function from the ground up, and want your work measured by real business outcomes, we’d love to meet you.