Marketing Automation & CRM Specialist

Position Type : Part Time Location: Philippines (Remote) Schedule: Monday-Friday,Flexible CST About the Company Our client is a strategic product sampling partner that connects brands with consumers through a nationwide network of trusted venue professionals across the U.S. and Canada. Leveraging deep industry verticals, they deliver targeted brand experiences that drive awareness, trial, and measurable results. With a focus on high-impact sampling strategies, their services support a wide range of categories, including health, nutrition, fitness, beauty, college, pet, and infant care. About the Role We are an established business utilizing HubSpot as our primary CRM ecosystem alongside Instantly as a secondary cold outreach channel to drive our experiential campaigns and B2B partner networks. While we are actively running these initiatives, we currently lack a dedicated team member with centralized accountability and deep technical expertise over these systems. This role represents a significant opportunity for a skilled professional to step in, take complete technical ownership of our HubSpot automation stack, and execute our growth strategy under the company’s direction. Because technical expertise and flawless execution are the core pillars of this position, prior experience working within an outbound marketing or B2B lead generation agency environment is highly preferred. You will be the go-to technical anchor who ensures our data stays clean, our systems stay integrated, and our workflows run with maximum efficiency. Responsibilities HubSpot Technical Ownership: Take full accountability for the day-to-day operations, configuration, architecture, and overall platform health of HubSpot CRM. Campaign Workflow Execution: Build, monitor, and optimize marketing automation sequences within HubSpot (e.g., auto-confirmations, nurturing loops, and multi-tier branch logic). Database Hygiene & Process Governance: Audit HubSpot records to ensure immaculate data cleanliness. Establish, build, and strictly follow standard data mapping processes to eliminate missing variables and human tracking errors. Automated Data Routing: Set up background data automation parameters (e.g., configuring hidden form fields and automatic contact owner routing logic) so incoming leads flow cleanly without requiring manual field updates by the relationship team. System Integration: Manage and maintain the functional data sync between our secondary outreach tool (Instantly) and HubSpot, ensuring automated suppression lists and lead handoffs work seamlessly. Reporting Pipelines: Build and maintain scannable HubSpot dashboards that deliver clear insights into database reach, open rates, campaign trends, and location data directly to the leadership team. Competencies and Qualifications Must-Have Proven HubSpot Technical Expertise: 3+ years of hands-on experience managing and configuring HubSpot CRM (Deep mastery of Marketing Hub, Sales Hub workflows, custom properties, and data architecture). Agency-Bred Execution: Prior experience working within a B2B marketing, outbound email, or lead generation agency or business with an internal team possessing that core competency to ensure immediate technical capability. Data-Hygiene Focus: A naturally organized operator who thrives on structured naming conventions, clean property mapping, and building standardized platform workflows. Basic Multi-Platform Awareness: Familiarity with how HubSpot integrates with cold outreach platforms (like Instantly) to manage suppression rules and database consistency. Excellence in English Communication: Strong written and verbal communication skills to effectively report platform updates and collaborate with the team. Nice to have AI Tooling Agility: Familiarity with modern AI integrations or platform extensions to accelerate lead segmentation, database mapping, and data hygiene audits. Key Qualities Collaborative - Works well with teams and stakeholders. Analytical - Uses data to solve problems and improve processes. Goal-Oriented - Stays focused on achieving measurable results and delivering high-quality work. Action-Oriented - Takes initiative, solves problems proactively, and executes tasks with urgency and accountability. What We Offer 100% Remote Work 13th Month Pay Healthcare (HMO) Complete Benefits Package - SSS, Philhealth, & Pag-ibig Paid Service Incentive Lead (SIL) Paid Philippines Holidays Free Learning and Development Programs Application Process We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible. Typically, the interview process includes a Recruiter Interview, Client Interview, and Practical Test, but this may vary depending on the role. Throughout each stage, we’ll keep you informed and provide feedback as quickly as we can, ensuring you feel valued and supported throughout your journey with us.