Marketing Automation & Email Infrastructure Specialist

Freelance - Remote Opportunity

We are seeking a skilled Marketing Automation & Email Infrastructure Specialist to join our dynamic team. In this role, you will play a crucial part in optimizing our marketing strategy by enhancing our email marketing platforms and automation processes. The ideal candidate will have a strong technical background in marketing technologies and a deep understanding of email deliverability best practices. You will collaborate closely with cross-functional teams to design and implement effective automated campaigns that drive engagement and conversion. A passion for data-driven decision-making and an aptitude for troubleshooting technical challenges will be essential for success in this position. If you are excited about leveraging the latest marketing automation tools and analytics to elevate our customer experience and improve overall marketing performance, we would love to hear from you.

Responsibilities:

• Design, implement, and manage email marketing campaigns to increase engagement, conversions, and customer retention.
• Develop and maintain marketing automation workflows and processes to optimize lead generation, nurturing, and scoring.
• Analyze campaign performance metrics and provide actionable insights to improve future marketing strategies.
• Collaborate with cross-functional teams to ensure seamless integration of email marketing efforts with other marketing channels.
• Conduct A/B testing on various email elements, including subject lines, content, and CTAs, to refine messaging and increase response rates.
• Ensure compliance with email marketing regulations and best practices, including GDPR and CAN-SPAM.
• Troubleshoot and resolve technical issues within the email marketing platform and ensure data integrity.
• Segment email lists based on behavior, preferences, and demographics to deliver personalized messaging.
• Monitor deliverability rates and implement strategies to improve inbox placement and reduce bounce rates.
• Stay up-to-date with industry trends and emerging technologies in marketing automation and email marketing.
• Develop and maintain documentation for all marketing automation processes and campaigns.
• Provide training and support for team members on using email marketing and automation tools effectively.
• Collaborate with content creators to develop engaging email copy and visually appealing designs that align with brand guidelines.
• Manage vendor relationships with email service providers and marketing automation platforms.
• Create and maintain reports to track ROI on email marketing efforts and present findings to stakeholders.

Requirements:

• Proven experience in marketing automation platforms (e.g., HubSpot, Marketo, Pardot, etc.)
• Strong understanding of email marketing best practices and compliance regulations (e.g., GDPR, CAN-SPAM)
• Proficiency in creating, implementing, and optimizing email campaigns to drive engagement and conversions
• Experience with data segmentation, A/B testing, and analytics to improve campaign performance
• Familiarity with CRM systems and their integration with marketing automation tools
• Knowledge of HTML/CSS for email template design and customization
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Excellent project management skills, able to multitask and meet tight deadlines
• Strong communication skills, both written and verbal, to collaborate with cross-functional teams
• Ability to troubleshoot technical issues related to email deliverability and marketing platforms
• Continuous learner who stays updated with industry trends and emerging technologies in marketing automation
• Experience in developing and documenting standard operating procedures related to email marketing and automation activities
• Familiarity with lead scoring and nurturing processes to optimize the customer journey
• Experience working in a fast-paced environment with a focus on results and performance metrics