Marketing Automation Manager

Why Work for Us?

As a company, we are dedicated to treating each other and our employees with compassion, respect, and care. This has contributed to our ability to help others and to proudly say we have been named one of the nation’s Best and Brightest Companies to work for eight years in a row.

R3 firmly believes that working together to achieve greatness is imperative to positively impacting the lives of others. This collaborative spirit is part of everything we do. Our leadership and diverse team members all embrace this truth: when we join forces, we are unstoppable when it comes to making tomorrow better than today for people.

R3 Continuum provides eligible full-time employees with a comprehensive benefits package including medical, dental, vision, life, disability insurance, a 401(k) retirement plan with company matching, paid time off, paid parental leave, bonus program, and more.

Join a company dedicated to helping people and organizations thrive.

Position Summary

The Marketing Programs & Automation Manager is responsible for translating marketing strategy into well-executed, measurable programs across HubSpot, digital campaigns, R3’s website, and social media. This role serves as the organization's primary HubSpot administrator and marketing automation expert while leading day-to-day execution of integrated campaigns and ensuring customer-facing digital content is accurate, timely, on brand, and optimized for performance. Working closely with the Director of Marketing, Creative Manager, Business Development, internal subject matter experts, and external agency partners, this individual will manage day-to-day execution across channels, maintain strong data and platform practices, report on results, and support alignment between marketing activity and business priorities.

Subordinate Jobs

None.

Essential Functions Approximate % of time

HubSpot Marketing Automation Management 30%

Multi-Channel Campaign Execution & Reporting 30%

Website & Social Media Content Management 30%

Sales & Marketing Alignment & Other 10%

Essential Functions

HubSpot Marketing Automation Management

· Serve as the primary administrator and power user for HubSpot Marketing Hub and CRM, maintaining platform standards, documentation, permissions, and day-to-day functionality.

· Build, test, deploy, and optimize email campaigns, automated workflows, nurture programs, audience segments, lists, forms, landing pages, and related campaign assets.

· Maintain lifecycle stages, contact properties, lead scoring, routing, campaign structures, and other processes that support an accurate and scalable marketing database.

· Conduct routine database audits, cleanup, troubleshooting, and quality assurance to protect data integrity and improve platform performance.

· Monitor HubSpot capabilities and recommend practical process or automation improvements that increase efficiency, engagement, and visibility.

Multi-Channel Campaign Execution & Reporting

· Translate approved marketing strategies and campaign briefs into coordinated execution plans, workflows, timelines, and deliverables across email, website, social media, digital advertising, content, events, and sales enablement channels.

· Execute integrated campaigns in collaboration with internal stakeholders and external agency partners, ensuring activities are delivered accurately, consistently, and on schedule.

· Manage campaign calendars, dependencies, audience targeting, testing, tracking parameters, and launch quality assurance.

· Develop and maintain dashboards and recurring reports that measure campaign performance, engagement, lead generation, funnel progression, pipeline contribution, attribution, and ROI, as data allows.

· Analyze results, identify actionable insights, and recommend optimizations to improve campaign effectiveness and future planning.

· Support account-based marketing initiatives through audience development, campaign setup, activation, and performance tracking.

Website & Social Media Content Management

· Manage day-to-day website content updates within the content management system, including publishing and refreshing copy, imagery, resources, landing pages, calls to action, and solution information.

· Coordinate more complex website changes with internal IT, hosting or development partners, designers, and agency resources, clearly documenting requirements and conducting content and functional quality assurance.

· Maintain website content accuracy, consistency, brand alignment, usability, accessibility, and basic on-page SEO practices, including page titles, metadata, internal links, and keyword-informed copy updates.

· Manage the organic social media calendar and publishing process, adapting approved content by channel, and coordinating supporting creative assets.

· Monitor social channels and website content performance, surface engagement insights, and recommend updates or repurposing opportunities.

· Maintain organized digital content and asset libraries to support efficient reuse and consistent execution across channels.

Sales & Marketing Alignment & Other

· Partner with Business Development and Marketing leadership to support lead management, campaign follow-up, audience development, sales enablement, and visibility into marketing activity and results.

· Maintain lead routing, lead status tracking, lifecycle management, and handoff processes within HubSpot.

· Collaborate with content, creative, subject matter experts, and external partners to gather inputs, coordinate deliverables, and support cross-functional marketing priorities.

· Participate in department and company meetings, stay current on relevant marketing technologies and practices, and perform other duties as assigned.

Required Skills/Abilities:

· Advanced hands-on proficiency with HubSpot Marketing Hub and CRM, including email, automation, segmentation, forms, landing pages, reporting, and database management.

· Strong integrated campaign execution and project management skills, with the ability to coordinate multiple channels, stakeholders, timelines, and deliverables.

· Ability to manage website content in a content management system and applying foundational on-page SEO, accessibility, usability, and quality assurance practices.

· Able to manage organic social media content calendars, publishing workflows, and channel-level performance monitoring.

· Ability to develop dashboards, interpret performance data, identify actionable insights, and communicate results to business stakeholders.

· Strong understanding of lead management, customer journeys, campaign attribution, and sales and marketing handoffs.

· Excellent writing, editing, organization, problem-solving, and attention-to-detail skills.

· Ability to translate marketing objectives into clear workflows, scalable processes, and accurate execution.

· Effective collaborator with technical and non-technical stakeholders, internal subject matter experts, and external partners.

· Self-directed and adaptable, with the ability to prioritize and manage multiple initiatives in a fast-paced environment.

Working knowledge of Google Analytics, Google Search Console, LinkedIn Campaign Manager, social publishing tools, and digital marketing performance metrics.

· Embodies the core values of R3 Continuum.

Education & Licensing

· Bachelor's degree in Marketing, Business, or a related field preferred.

· Current HubSpot Marketing Software Certification, required

Experience

Required

· 5 years of professional marketing experience, including integrated multi-channel campaign execution and digital marketing program management.

· 3 years of hands-on experience administering HubSpot Marketing Hub and CRM, including marketing automation, audience segmentation, lead management, dashboards, and reporting.

· Experience planning, executing, measuring, and optimizing integrated campaigns across email, website, social media, content, digital advertising, and sales enablement channels.

· Experience creating, publishing and maintaining website landing pages through a content management system, including foundational on-page SEO practices.

· Experience working cross-functionally with sales, marketing, creative, technical, subject matter experts, and external agency partners.

Preferred

· Experience supporting Account-Based Marketing programs.

· Experience coordinating website enhancements with designers, developers, hosting partners, or digital agencies.

· Experience within B2B, professional services, healthcare, or behavioral health industries.

Up to 5% Travel

Physical Work Requirements

Work is generally sedentary in nature but may require standing and walking for up to 10% of the time. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc. Work is generally performed within an office environment, with standard office equipment available.

The starting pay range for this position is $59,615 - $68,500 /annually. The position’s pay range represents the national average pay for similar roles. R3 considers factors such as (but not limited to) experience, internal pay equity and other business considerations when extending an offer.

All applicants must reside in the United States. Employment contingent on a successful background check, work history verification, reference checks, and signing a non-disclosure agreement.

R3 Continuum is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. For individuals with disabilities who would like to request an accommodation, please contact our Human Resources department at hr@r3c.com.