Marketing Automation Platform Manager (6Sense / Marketo)

Most MarTech stacks support the business. The best ones accelerate it. That's what you'll be responsible for. The sky's not the limit at Nearmap. Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that. We put powerful aerial imagery, AI-driven analytics, and geospatial tools into the hands of the people who plan, build, insure, and govern the places we all live and work. Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it. About the role We're looking for a Marketing Automation Platform Manager to lead the strategy for our martech stack. You'll bring deep, hands-on expertise across Marketo Engage, 6Sense, Salesforce CRM, and AI SDRs, building integrations, configuring platforms for demand gen and ABM programs, ensuring data flows cleanly across the whole stack. You'll set the roadmap, for platform evolution and integrations, making the technical and commercial case for the roadmap. You've written smart campaign logic, built trigger and filter structures, to shorten time to marketing for campaigns. This is a hands-on individual contributor role. You'll sit in the Digital team and report to the VP of Digital Marketing. We'll be direct about where things stand. This isn't a mature capability environment yet. Volume has outpaced capacity, and we need 6Sense expertise to refresh the platform and accelerate time to value. We have the data to prove it drives a real revenue multiplier when it's used properly. If you get genuine satisfaction from taking a stack from patchy to precise, this is role is for you. What you'll do Administer 6Sense across ABM, predictive, data workflow, and segment modules, and keep the data model refreshed as it evolves Own the integrations between Marketo, 6Sense, Salesforce, and our AI SDR platform, understanding API dependencies and sync logic end to end Diagnose and fix problems at the root cause, whether that's a sync failure, a data discrepancy, or a broken workflow rule, and put monitoring in place so they don't recur Work closely with RevOps and Data teams to keep marketing-sourced data structured correctly and flowing reliably into Salesforce Lead the martech roadmap: spot platform gaps and underused capability, and recommend what's worth building next Translate what's happening under the hood into plain language for marketing, sales, and senior stakeholders Best-practice integrations. Airtight campaign logic. This role turns Marketo architecture into pipeline What you'll bring At least 7 years in martech or marketing operations within a B2B SaaS environment Hands-on Marketo Engage administration, including integrations to 6Sense, Snowflake, and Salesforce. Hands-on 6Sense experience across ABM, periodic data model refresh, data workflow, and segment modules Working knowledge of Salesforce CRM, including field mappings, lead and contact management, and campaign influence A track record of building and maintaining integrations between marketing platforms A methodical approach to diagnosing and resolving data quality issues and platform gaps Familiarity with Looker or a comparable BI tool, plus GA4 and attribution reporting Practical use of AI tools like Claude or ChatGPT to work faster and solve problems sooner Genuinely strong attention to detail. You care about platform health as much as we do Must Have: Marketo Certified Expert and 6Sense Administrator certification Ways of working This role is based in our Sydney CBD office, with hybrid flexibility and in-office days on Tuesdays and Thursdays. Because the team works closely with counterparts in the US, you'll need to be available for early morning calls on a reasonably consistent basis. Some of our benefits Nearmap takes a holistic approach to our employees’ emotional, physical and financial wellness. Some of our current benefits include: Quarterly wellbeing day off - Four additional days off annually for your 'YOU' Days Wellbeing and technology allowance Annual flu vaccinations Hybrid flexibility for this role Nearmap subscription (of course!) Stocked kitchen with access to all the snacks you need In-office lunch every Tuesday and Thursday at our Sydney CBD office Showers available for anyone cycling to work or lunchtime gym-goers! Working at Nearmap We move fast, we care about craft, and we're proud of what we're building. If you're energised by turning hard problems into real-world impact, we'd love to meet you. If you can see yourself working at Nearmap and feel you have the right level of experience, we invite you to get in touch. Read the product documentation for Nearmap AI: https://docs.nearmap.com/display/ND/NEARMAP+AI For a deep dive into Nearmap AI, listen to AI Systems Senior Director Mike Bewley on the Mapscaping podcast https://mapscaping.com/blogs/the-mapscaping-podcast/collecting-and-processing-aerial-imagery-at-scale Thanks, but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.