Marketing Automation Specialist

Hi, I am Ard Raemakers here at GoodHabitz and I am hiring a Marketing Automation Specialist for our newly structured Marketing team! About this role: As Marketing Automation Specialist at GoodHabitz, you are the engine behind our email and CRM campaigns, and the person actively shaping how AI and workflow automation make our marketing smarter and faster. You thrive at the intersection of hands-on campaign execution and modern tooling: you don't just run automation, you continuously improve it. You sit within our Digital Performance team - a tight-knit group focused on advertising campaigns, email/CRM, and ongoing support of our go-to-market operations. Working closely with Performance Media, Demand Generation, and RevOps, you make sure campaigns go out the door on time, on target, and built to scale. What you'll do: Run and optimise email & CRM campaigns. Build and improve automated email flows — nurture, onboarding, retention - with segmentation, personalisation and A/B testing. Own campaign calendars from brief to post-send reporting. Own Pardot day-to-day. Manage campaign setup, automation rules and engagement programmes. Monitor deliverability and engagement and work with the CRM & Lifecycle Marketing Manager on scoring models and journey logic. Flag and fix data issues that affect targeting or reporting. Build AI and workflow automation. Spot repetitive manual work and eliminate it using tools like Make.com and Claude. Create and document multi-step workflows connecting Pardot, Salesforce, advertising platforms and beyond. Bring practical ideas, not hype - to the team's automation roadmap. Track and improve performance. Monitor results across email and automation programmes, analyse what's working, and run structured tests with clear hypotheses and documented outcomes. This role is for you if you have: Experience in marketing automation, ideally with a background in specialist email marketing; experience in digital advertising is a plus Hands-on experience with Pardot (Account Engagement) Detailled knowledge of Salesforce CRM and how it connects to Pardot Experience with automation tools like Make.com (or similar), and genuine curiosity about AI tools such as Claude Familiarity with advertising platforms (LinkedIn, Google Ads) is a plus Strong written and spoken English; additional languages (Dutch, German, Spanish) are a bonus, not a requirement A data-driven mindset - you understand data and can interpret it to make quick, informed decisions. This role is not for you if: You'd rather run one steady campaign than juggle several in parallel: This role means keeping multiple workstreams moving without things slipping Manual, repetitive tasks don't bother you: This role is about spotting them and building your way out of them You want to stick with familiar tools: You'll be expected to explore new AI and automation tools and bring practical ideas back to the team You prefer to wait for direction on automation opportunities: This role rewards people who proactively spot what to fix Who we are: GoodHabitz is a B2B SaaS EdTech business making professional development genuinely engaging — for individuals and the organisations that invest in them. With approximately €50M ARR and teams across 10 European countries, the company is building a marketing function capable of producing ambitious, high-quality campaigns at real scale. This role sits within the Digital Performance team: a focused group driving our digital advertising campaigns and email/CRM journeys. The team owns how GoodHabitz reaches, converts and retains prospects through paid and owned digital channels, working closely with regional field marketing to make sure campaigns land where they need to. What we offer: Become part of the leader online training company in the European market, the benchmark in our sector, and help organisations thrive while you grow professionally at a trailblazing company with unstoppable momentum on an exciting growth journey even as others in the industry face challenges. 💰 Competitive salary and role-specific performance bonus because we value your contributions and reward your hard work. 🏖️ Paid time off – 25 days holiday. 🚆 Travel budget. 💻 Flexible work & tools – work in a supportive environment with the comforts you need, plus a laptop. 📈 Growth & development – unlimited access to GoodHabitz resources and MyAcademy to fuel your personal and professional growth. 🧠 Mental coaching – support from our partner, to keep your mind in top shape. 🌍 Diverse & inclusive teams – work with colleagues from across Europe, bringing different cultures, perspectives, and ideas together. 🎉 Themed events & team-building – from creativity workshops to vitality socials, our events are full of energy and fun surprises. 🤝 Annual Do-Good Day – a fully paid day to do volunteer work, alone or with your team, supporting a cause you care about. 🛡️ Pension & insurance – disability and pension coverage for your long-term security. Ready to be part of our Marketing Team? Apply now and become part of the GoodHabitz experience! Interested and want to find out more? Feel free to reach out to our recruiters by email – [email protected]