Marketing Automation Specialist

Role Description The Marketing Automation Specialist will manage and optimize marketing automation workflows to support audience growth and engagement for SOLIDWORKS USER NETWORK GROUP’s educational content. This part-time, remote role involves setting up and maintaining email campaigns, nurturing sequences, and lead-generation funnels aligned with content releases and community initiatives. Day-to-day responsibilities include tracking campaign performance, analyzing marketing and web analytics data, refining segmentation strategies, and coordinating marketing efforts across platforms to increase subscribers, views, and learner engagement. The specialist will collaborate with content creators to align messaging, automate routine marketing tasks, and recommend improvements based on data-driven insights.

Qualifications

• Candidates should possess skills in Marketing Automation and Lead Generation to design, implement, and optimize automated campaigns and funnels.
• Candidates should possess skills in Marketing and Marketing Analytics to plan initiatives, measure performance, and refine strategies based on data.
• Candidates should possess skills in Web Analytics to monitor traffic, user behavior, and conversion metrics across digital channels.
• Experience with email marketing platforms, CRM or marketing automation tools (e.g., HubSpot, Mailchimp, ActiveCampaign, or similar) is beneficial.
• Strong written communication skills, attention to detail, and the ability to work independently in a remote environment are essential.
• Familiarity with online education, YouTube channel growth strategies, or technical training content (e.g., CAD/CAM/CAE) is an advantage.
• Relevant education or practical experience in digital marketing, analytics, or a related field is preferred.