Marketing & Automations Specialist

ABOUT THE BUSINESS

We are a growing boutique property management company specializing in furnished mid-term rentals with stays of 30 days or longer. With a growing portfolio of properties across the market, our business is expanding through two key channels: building strong referral partnerships with relocation companies and corporate housing providers, and helping property owners manage or acquire homes as mid-term rentals. As we scale, we're focused on building the marketing systems, technology, and processes that allow us to grow efficiently while staying top of mind with partners and owners.

We've teamed up with Handoff to bring on a Marketing & Systems Coordinator who will take ownership of our GoHighLevel platform and turn it into a true marketing engine. You'll activate and organize existing contacts, build recurring outreach campaigns, create property landing pages, manage CRM workflows, and keep our supporting systems running smoothly. This role combines marketing execution with hands-on technical ownership and is ideal for someone who can take high-level direction, figure things out independently, and turn ideas into fully executed systems.

RESPONSIBILITIES

Marketing & Content:

• Segment and activate existing contacts across GoHighLevel, phone contacts, spreadsheets, and other sources to create organized, usable marketing lists.

• Build and manage recurring outreach campaigns to referral partners such as relocation companies, corporate housing agencies, and similar providers.

• Keep partners informed about newly available and upcoming properties to maintain consistent engagement and generate future opportunities.

• Develop a separate content and outreach track for prospective property owners interested in mid-term rental management or property acquisition.

• Turn high-level direction from ownership into polished, on-brand marketing content without requiring step-by-step instructions.

• Support both internal and external communications, including flagging vacant properties internally and managing partner and owner outreach externally.

• Maintain a consistent marketing calendar with ownership review and approval before campaigns are sent.

GoHighLevel & CRM Management:

• Own the day-to-day management and optimization of GoHighLevel.

• Maintain the company's website within GoHighLevel and ensure content remains current.

• Build and maintain custom landing pages for individual properties.

• Configure and manage GHL workflows, automations, and CRM functionality to support marketing and outreach initiatives.

• Organize and maintain contact data so it can effectively support ongoing campaigns and business development.

Systems & Integrations:

• Diagnose and resolve issues with the GoHighLevel and Quo integration to ensure reliable communication through the platform.

• Administer Quo (formerly OpenPhone) and maintain the integration with GoHighLevel.

• Set up, configure, and secure the company's Google Workspace business email.

• Troubleshoot technical and system issues across the company's core business tools.

• Ensure systems remain functional, organized, and properly configured as the company grows.

Administrative & Special Projects:

• Support ownership with light inbox triage and organization without becoming a full executive assistant.

• Take ownership of special projects and process-improvement initiatives as assigned.

• Identify opportunities to improve marketing workflows, systems, and overall operational efficiency.

• Support other projects that contribute to the company's growth and organization.

ABOUT YOU

• Hands-on experience using GoHighLevel, including building pages, managing CRM data, creating workflows, and configuring automations.

• Strong marketing and content instincts, with the ability to maintain a consistent content calendar.

• Comfortable turning broad direction into completed work without needing constant supervision.

• Strong written English and the ability to create content that feels authentic and aligned with a company's voice.

• Experience administering a business phone and texting platform such as Quo, OpenPhone, or a similar tool.

• Experience configuring and troubleshooting Google Workspace business email.

• Comfortable working across multiple technology platforms and learning new systems quickly.

• Strong Excel and Microsoft Office skills.

• Highly organized, detail-oriented, proactive, and dependable.

• Strong troubleshooting and problem-solving abilities.

• Comfortable taking ownership of systems and projects from day one.

• Trustworthy and comfortable handling sensitive information, including email, phone systems, financial information, and vendor data.

• Able to work independently in a fast-paced, growing company.

NICE TO HAVE

• Experience working with property management, mid-term rentals, short-term rentals, corporate housing, relocation, or hospitality companies.

• Experience with CRM-driven marketing and lead nurturing.

• Experience working with Google Sheets, Dropbox, DocuSign, or similar business tools.

• Experience troubleshooting integrations between CRM, communication, and marketing platforms.

• Experience creating landing pages and marketing workflows within GoHighLevel.

• Experience working remotely with U.S.-based companies.

• Familiarity with real estate or property management marketing.

WHY YOU’LL LOVE IT

• Own a critical system: You'll have direct ownership of the company's GoHighLevel ecosystem and play a major role in turning it into a functioning marketing engine.

• Make an immediate impact: There is already a significant amount of contact data and marketing opportunity waiting to be activated.

• Build, don't just maintain: You'll have the opportunity to create campaigns, workflows, landing pages, and systems rather than simply managing existing processes.

• Work close to leadership: You'll receive direct access to ownership and have the autonomy to turn ideas into execution.

• Grow with the company: You'll join a rapidly expanding property management business with ambitious growth plans.

• Wear the right hats: This role combines marketing, CRM, automation, and systems work for someone who enjoys variety and solving problems.

• See your work compound: The systems and marketing infrastructure you build will directly support the company's ability to grow its property portfolio and referral network.