Marketing & Branding Lead

Are you looking to work for an innovative, Silicon Valley-funded AI company while building your career from Colombia?

We are looking for a highly motivated, creative, and hands-on Marketing Lead to join an innovative, a16z Speedrun-backed startup building AI employees for supply chain, logistics, and industrial operations.

The ideal candidate has strong experience in marketing strategy, content creation, branding, community building, public relations, and video production, along with excellent interpersonal skills and a passion for technology and AI.

We are seeking someone who can own the marketing function from strategy to execution, develop engaging content, build meaningful professional relationships, and create marketing initiatives that contribute to business growth.

This is an exciting opportunity to work directly with the founders, gain international exposure, and help shape the marketing strategy of a growing AI company.

The salary range is $2,500 to $4,000USD per month, depending on the candidate's experience and seniority.

Location: Medellín or Pereira, Colombia ONLY.

The role is hybrid (2-3 days per week on site).

ALL RESUMES MUST BE SUBMITTED IN ENGLISH.

Responsibilities:

• Marketing Strategy: Develop and execute marketing initiatives aligned with business objectives, customer needs, and growth opportunities.
• Brand Development: Build and strengthen the company's brand presence across digital platforms, marketing materials, events, and traditional advertising channels.
• Content Creation & Thought Leadership: Create engaging content for LinkedIn and other relevant channels, including articles, interviews, customer stories, and founder-led content.
• Video Production: Take ownership of video content from concept and scripting to filming, editing, and publication, using tools such as Runway, Higgsfield, and other AI-powered creative platforms.
• Community Building: Develop and engage professional communities through networking events, executive roundtables, industry partnerships, and other relationship-building initiatives.
• Public Relations & Media: Build relationships with journalists, podcast hosts, industry publications, and media professionals to secure relevant coverage and speaking opportunities.
• Events & Partnerships: Plan and execute professional events, customer gatherings, sponsorships, and initiatives that strengthen relationships with target audiences.
• Content Distribution: Develop strategies to ensure marketing content reaches relevant decision-makers through LinkedIn, newsletters, partnerships, media, and industry communities.
• Sales Collaboration: Work closely with the sales team to develop case studies, testimonials, customer success stories, and marketing materials that support commercial opportunities.
• Marketing Performance: Monitor campaign effectiveness, manage marketing budgets and calendars, and optimize initiatives based on audience engagement, qualified opportunities, and business impact.

Requirements:

• Fluent in English, YOU MUST BE ABLE TO HAVE A FLUENT PROFESSIONAL CONVERSATION IN ENGLISH.
• Must be based in Medellín or Pereira, Colombia, and willing to transition to a hybrid working model.
• Proven hands-on experience in marketing, content creation, media production, or building and promoting a business or professional community.
• Strong content creation skills, with examples of personally produced and published work.
• Experience developing thought leadership content, particularly for LinkedIn or other relevant professional platforms.
• Experience building or engaging communities, organizing professional events, or developing meaningful audience relationships.
• Video production skills, including content ideation, scripting, filming, editing, or coordinating creative production.
• Experience with branding and marketing strategy, including both digital and traditional marketing channels.
• Knowledge of public relations, media outreach, and content distribution strategies.
• Hands-on experience using AI tools for content creation, research, production, editing, or marketing execution.
• Strong interpersonal, communication, and relationship-building skills.
• Commercial understanding: Ability to connect marketing initiatives with customer engagement, qualified business opportunities, and measurable results.
• High level of autonomy, creativity, ownership, and execution ability.
• Ability to work directly with founders, collaborate across teams, and adapt to a fast-growing startup environment.

Experience in industries such as SaaS, fintech, edtech, blockchain, technology, or B2B services is welcome but NOT mandatory. Previous logistics or supply-chain experience is NOT required.

We value proven execution, creativity, and the ability to build meaningful relationships over years of experience or follower count.