Marketing Campaign Manager – Digital Marketing

Reporting to the Senior Marketing Campaign Manager - Digital Marketing, the Marketing Campaign Manager - Digital Marketing is primarily responsible for supporting and implementing the integrated marketing campaign plan in relation to digital channels (email, PPC, social media, SEO, SEM,) to achieve the goals for ACS Publications journals, subject portfolios, and related products.

With a focus on email marketing, the individual will apply established marketing strategies, go-to-market plans, customer insights, and messaging to develop and execute campaigns aimed at target markets and personas.

They will work closely with Marketing Centers of Excellence (“Marketing Operations”, “Conferences & Events” and “Strategic Communications & Brand”), to implement effective marketing activities to promote ACS Journals, portfolios, B2C products, and services and generate high-quality article submissions and usage for journals and portfolios, supporting an increase in revenue growth for the B2C related products.

They will also deliver digital marketing support to the Senior Marketing Campaign Manager, Experiential Marketing in their efforts to drive registrations, attendance, and post-event engagement for our conferences, events, and perennial, large-scale engagement activities.

A trusted business partner, they will work cross-functionally within the Global Marketing team to help deliver measurable results and Return on Investment from our digital marketing activities.

They will develop knowledge of ACS Publications products and services, and have an awareness of the needs of authors, researchers, and editors. They should possess a broad knowledge of effective digital marketing channels and tactics, trends, challenges, and opportunities, with a passion for, and expertise in email marketing, and be able to apply that knowledge to the requirements of this role.

Responsibilities

• Execute and optimize digital marketing plans and campaigns to support division goals to grow submissions, usage, citations, and general awareness of our portfolio.

• Develop and execute compelling, scalable integrated marketing activities that encompass digital channels, with a focus on email marketing.

• As the email marketing subject matter expert for the Journal Product Marketing Team, create and deliver an email marketing plan to include development of new campaigns and optimization of existing activities.

• Collaborate with the Marketing Operations team to analyze and optimize emails and share best practices with the Demand Marketing team.

• Support the Experiential Marketing efforts to meet and exceed goals for conferences, events, and perennial, large-scale engagement activities.

• Work with the Journals, Portfolios & Related Products marketing team and Senior Marketing Manager - Partner Publishing & New Journals to develop and implement campaign activities that support journal and portfolio initiatives.

• Ensure that all activities aligned with established campaign objectives, messaging, tracked metrics, and overall marketing plans.

• Manage budgets related to your campaigns, allocating resources to maximize Return on Investment (ROI). Ensure resources are allocated to the most impactful initiatives; adjust strategies as necessary to ensure optimal use of budget. Accurately record marketing spend and process invoices in a timely manner.

• Embrace A/B testing and innovation across the campaign lifecycle, focusing on data analysis to continuously optimize email marketing. Share best practices with the wider Global Marketing department.

• Communicate goals, initiatives, and results of marketing campaigns internally and cross divisionally.

• Record and share regular metric-driven updates on channel impact, progress, and upcoming initiatives. Analyze campaign performance metrics, identify trends and opportunities, and provide recommendations for optimization and improvement.

• Take evaluate campaign data, identify performance issues or opportunities, and recommend appropriate actions.

• Work with other members of the Global Marketing department, both in-person and through hybrid meetings, to enhance effectiveness of marketing campaigns and ensure campaign performance goals are met through regular optimization.

• Work with global marketing teams on adapting global campaigns to local audience and demand requirements.

• Attend events and conferences to promote ACS Publications journals, products, and services, as needed.

• Attend internal and external meetings in-person or hybrid when required.

• Other duties as assigned, to meet business needs.

• Travel: Up to 20% as needed, domestic and international.

Qualifications:

Bachelor’s degree and 4+ years of practical experience in developing and executing marketing strategies across a variety of digital marketing channels including email marketing, digital advertising, PPC, paid social, media buys.

Experience:

• Demonstrated experience with email creation, audience segmentation, and overall email marketing.

• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Marketo, Eloqua) and marketing automation tools.

• Demonstrable experience of, and ability to work successfully in a responsive, team environment with set deadlines and defined success metrics, e.g. submission goals, usage targets, citations growth, published output count.

• Skilled in reporting, measurement, and analytics, e.g., Google Analytics, in-platform reporting tools, and campaign performance metrics.

• Experience developing and managing marketing budgets.

• Ability to execute marketing plans autonomously.

• Ability to quickly build strong relationships with colleagues and stakeholders.

• An understanding of marketing automation software and analytics tools. Familiarity with the latest marketing automation tools and analytics platforms to track campaign effectiveness.

• Excellent project management skills with the ability to independently manage multiple projects simultaneously and meet both short- and long-term deadlines. Experience in effectively using digital collaboration tools to communicate and manage projects with multiple stakeholders and contributors.

• Ability to analyze information, formulate recommendations, and communicate findings effectively to managers and project teams.

• Excitement about driving commercial results through marketing.

• Desire to learn new skills and grow as a well-rounded marketer.

• Collaborative and positive attitude of a teammate who is willing to pitch in and support others.

• International marketing experience within a global organization.

• Experience in STM academic publishing marketing is preferred.

• Understanding of the mission and values of the department and organization.

• Excellent working knowledge of MS Office products.

Primary Points of Contact

Global Marketing:

• Senior Marketing Manager – Partner Publishing & New Journals
• Senior Marketing Campaign Manager – Experiential Marketing
• Journal, Portfolio, & Related Products marketing team
• In-country Marketers
• Marketing Centers of Excellence (“Marketing Operations”, “Conferences & Events” and “Strategic Communications & Brand”)

This position is based in the Washington D.C. office. ACS employees follow a hybrid work schedule, working onsite a minimum of three days per week and remotely up to two days per week. Regular onsite attendance is sometimes required to support meetings, governance activities, and collaboration with colleagues and volunteers.

A reasonable rate of compensation for this position is between $70,000 – $75,000 per year.

ACS currently provides the following benefits for this position: paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account or health care savings account, dental insurance, life insurance, vision insurance, retirement benefits, short- and long-term disability, and 4-week work from anywhere; each benefit is subject to the terms of the applicable program. Additional benefits may apply based on skills, experience, and location.

Any actual offer of employment, reflecting the total compensation package and benefits, will be made in the sole discretion of ACS. ACS reserves the right to amend or modify its employment benefits and compensation structure at any time.