Marketing Capabilities Specialist

The Marketing Operations team at McAfee enables scalable, data-driven marketing execution by connecting strategy, processes, technology, and analytics across the customer lifecycle. The team is responsible for the marketing technology ecosystem, campaign operations, customer communications, data governance, audience activation, and performance measurement. We are seeking a Marketing Capabilities Specialist to serve as the bridge between Marketing Operations, business stakeholders and MarTech enablement and Product Management.
This is a Hybrid position located at our Bangalore, India development center. You will be required to be on-site 2 to 3 days per week. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to our Bangalore office and are not offering relocation assistance at this time.

About the Role:

• As a Marketing Capabilities Specialist, you will serve as the bridge between Marketing Operations, business stakeholders, MarTech enablement, Product Management, Engineering, and Operations teams.
• In this role, you will identify and evaluate marketing capability gaps, process inefficiencies, and optimization opportunities across customer acquisition, engagement, retention, personalization and measurement, translating business needs into clearly defined capability requirements and use cases.
• You will lead discovery sessions to understand business needs, current-state processes, data flows, platform usage, operational constraints, and strategic priorities across CRM, CDP, analytics, campaign orchestration, and digital experience platforms.
• The ideal candidate will assess business needs against existing marketing capabilities and identify opportunities to optimize processes, enhance integrations, or introduce new solutions.
• You will translate business objectives into clear capability requirements, use cases, functional and non-functional requirements, acceptance criteria, success metrics, and business cases that Product, Engineering, and Operations teams can evaluate and deliver.
• The scope for you is to help support capability and investment prioritization by evaluating business value, customer impact, technical feasibility, implementation complexity, operational effort, dependencies, scalability, strategic alignment, and risk.
• Additionally, you will own and continuously improve Marketing Capabilities documentation, including backlogs, playbooks, process maps, governance guidelines, training materials, and knowledge repositories, while communicating capability and data releases to support stakeholder adoption.

About You:

• You have 5 to 7 years of experience in CRM, lifecycle marketing, customer journey operations, messaging, or marketing operations within a complex omnichannel marketing environment.
• You possess a strong understanding of marketing technology ecosystems, including CRM, Customer Data Platforms, analytics, campaign orchestration, and customer and digital experience platforms.
• You have experience supporting capabilities and customer data schemas across platforms such as Braze and Hightouch, including segmentation, audience activation, personalization, campaign execution, measurement, reporting, and experimentation.
• You bring strong expertise across customer engagement channels, including Email, Mobile Push, SMS, and Windows, Mac/In-product messaging.
• You are experienced in translating complex business, technical, data, and operational needs into clear requirements, scalable processes, governance models, capability frameworks, and user-friendly documentation.
• You are comfortable working in agile, cross-functional environments and can effectively collaborate with Marketing, Product, Engineering, Data, Technology, and Operations teams.
• Additionally, you have excellent written communication, organizational, and analytical skills, strong attention to detail, and the ability to work effectively with global stakeholders across IST, EMEA, and US time zones.

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

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We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• Pension and Retirement Plans
• Medical, Dental, and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

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