Marketing & Communication Manager - Paid Media Campaings

Responsibilities

• Develop and manage large-scale brand, segment, and product campaigns.
• Plan and execute paid media campaigns across online and offline channels.
• Translate marketing strategies into clear and actionable campaign briefs.
• Coordinate creative and media agencies, ensuring quality, budget, and deadlines.
• Collaborate with internal teams and stakeholders to align campaign objectives.
• Monitor campaign performance and optimize results for future campaigns.

Skills and Requirements

• Minimum 5 years of relevant experience in marketing and communication, with a strong focus on paid media campaigns.
• Proven experience managing large-scale brand campaigns with significant media budgets.
• Experience in developing and executing brand, segment, and product campaigns across online and offline media channels.
• Strong understanding of paid media strategy, integrated campaign management, and media efficiency.
• Experience working with creative agencies and media agencies, including briefing, coordination, and performance evaluation.
• Ability to translate strategic objectives into clear, structured, and actionable campaign briefs.
• Strong strategic thinking and the ability to maintain a broad, overall view of complex projects.
• Excellent organizational, planning, decision-making, and project management skills.
• Strong communication, stakeholder management, diplomatic, and customer-oriented skills.
• Commercial awareness and an affinity with premium and upscale customer segments.
• Good understanding of marketing funnels, customer journeys, and campaign performance optimization.
• Proactive attitude, strong team spirit, and hands-on execution capabilities.
• Fluency in Dutch, French, and English, with strong written and spoken communication skills.
• Master’s degree in Communication Economics, Marketing, or an equivalent qualification through relevant professional experience.
• Availability to work in a hybrid model: 50% on-site and 50% remote